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"THE STORY OF WOOL" - AUSTRALIAN FASHION - THE PAST, PRESENT & FUTURE" Series

The saying "Australia rides on the sheep's back" refers to the significant role that the wool industry played in the economic development of Australia, particularly during the late 19th and early 20th centuries. It signifies the importance of the sheep and wool industry as the backbone of Australia's initial prosperity and economic growth during that period.
The story of sheep goes all the way back to the first fleet, as the first 29 fat-tailed sheep were brought into Australia in 1788 with the First Fleet


The origin of the phrase "Australia rides on the sheep's back" can be traced back to the mid-1800s when Australia's economy heavily relied on the production and export of wool. Australia's climate and vast grazing lands were well-suited for sheep farming, and the industry quickly expanded.
Wool became Australia's primary export commodity, and the revenue generated from wool exports played a crucial role in the country's economic development. It provided the funds necessary for infrastructure projects, such as railways and ports, and supported the growth of cities and towns.
Australia riding on the sheep's back," encapsulates the pivotal role that wool exports played in shaping the nation's economy and setting the stage for the emergence of a thriving garment industry.
Australia's colonial history, marked by British settlement in the late 18th century, laid the foundation for the wool industry. The introduction of merino sheep, bred for their fine wool, revolutionised the Australian agricultural landscape.

The harsh Australian climate and the vast expanses of land were ideally suited for sheep farming, leading to the rapid expansion of the industry. The wool industry quickly became the economic backbone of Australia, providing a reliable income stream and fostering the growth of related sectors.
The availability of a reliable and abundant raw material encouraged the establishment of textile mills and garment manufacturing facilities within Australia. This, in turn, created employment opportunities, stimulated local economies, and fostered technological advancements in the garment production process.
Australia's abundant wool supply soon captured the attention of the international garment industry. The superior quality of Australian wool, particularly merino wool, made it highly sought after by textile manufacturers worldwide. The fine texture, strength, and natural insulation properties of Australian wool made it an ideal material for producing high-quality garments by the textile mills of Europe.
The influence of Australian fine wool in Italian mills goes beyond the material itself. Australian wool producers have collaborated with Italian mills to develop innovative techniques and processes that enhance the performance and aesthetic appeal of the fabrics. These collaborations have led to advancements in fabric finishes, dyeing methods, and blending techniques, further elevating the quality and versatility of Australian fine wool.

Moreover, the partnership between Australian wool producers and Italian mills has fostered a mutually beneficial exchange of knowledge and expertise. Australian wool producers have gained insights into the latest fashion trends and consumer preferences, enabling them to tailor their wool production to meet the evolving demands of the global market. On the other hand, Italian mills have benefited from the technical expertise of Australian wool producers, enhancing their garment manufacturing capabilities.
But it isn’t just the Italians who have a longing for the romance and power of Australian wool.
It turns out all the major international fashion houses and their designers all worship Australian wool as something natural and divine.
And this fascination is shared by many artists around the world, who romance both wool and the Australian outback farms where it comes from.

  • PAUL G ROBERTS
    Director
  • PAUL G ROBERTS
    Writer
  • PAUL G ROBERTS
    Producer
  • PAUL G ROBERTS
    Key Cast
  • MIGUEL CANO
    EDITOR & SOUND DESIGN
  • Project Type:
    Documentary
  • Runtime:
    1 hour
  • Completion Date:
    December 25, 2023
  • Production Budget:
    350,000 USD
  • Country of Origin:
    Australia
  • Country of Filming:
    Australia
  • Language:
    English
  • Shooting Format:
    4K DIGITAL
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Digital Cinema Package:
    Unavailable
Distribution Information
  • paul@DESIREGROUPE.COM
    Sales Agent
    Country: Worldwide
    Rights: All Rights
Director Biography - PAUL G ROBERTS

PAUL G ROBERTS - WRITER, CANNES AWARD WINNING FILM MAKER & ENTREPRENEUR

Roberts is a highly credentialed media and marketing entrepreneur, internationally recognised branding authority. He is also an Author, Screenwriter and Award winning Film Director.

He has written, directed or overseen over 200 short films, and 30+ feature films. The most recent of which have won many awards and international film festival recognitions. Including 25 times Best Picture winner, including Best Documentary multiple times at Cannes in 2022. as multiple times as well in Paris, NYC, Hollywood and Japan.

He is the owner and founder of the DESIRE GROUPE established in 1993, which comprises leading brand marketing, film and media business Fashion Industry Broadcast (established in 2011), as well as Award winning creative Agency DESIRE.

As a prominent advertising Creative Director, Roberts has a close and personal relationship with the top global fashion brands and their imaging.

Fashion photography and luxury brand marketing are both areas where Roberts' has extensive knowledge and hands on creative experience working with many of the world's best brands.

He is also a serial entrepreneur with an extensive track record creating and building world class brands and businesses. He is also a pioneering entrepreneur in global digital Content creation, Content marketing and eCommerce fields.

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Director Statement

Yo Pirates !

I'm no longer a child, alas I have more days behind me than in front of me, but I still want to be a child, to live with the pirates.

Because I want to live forever in wonder. Wonderlust !

The difference between me as a child and me as an adult is this and only this: when I was a child, I longed to travel into, to live in wonder. Now, I know, as much as I can know anything, that to travel into wonder is to be a wonder.

So it matters little whether I travel by plane, by rowboat, or by the book or by film. Or by dream. I do not see, for there is no I to see. That is what the pirates know.

"There is only seeing and, in order to go to see, one must be a pirate.”

"Fifteen men on a dead man's chest Yo ho ho and a bottle of rum..", as Robert Louis Stevenson once said.