Sugar is a music video that tells a story based off of Julian Daniel's upcoming EP of the same name, the music works as a soundtrack to the film and helps drive the story. Our protagonist is Julian, he’s a small-time criminal in the SouthWest. He wants to make enough money to get out of his small town with his girlfriend Wendy and is willing to do whatever it takes. This includes robbing local stores and convincing Wendy to be his accomplice in an attempt for a better future. After their biggest score yet they go out to celebrate and meet a mysterious new friend who later helps Julian move on after losing what he loves most.

  • Luca Cianfarani
  • Luca Cianfarani
  • Stephanie Chiasson
  • Becca Willow Moss
    Key Cast
  • Julian Daniel
    Key Cast
  • Project Type:
    Music Video
  • Genres:
    Neo-Western, Crime, Romance
  • Runtime:
    11 minutes 9 seconds
  • Completion Date:
    September 1, 2023
  • Production Budget:
    3,000 USD
  • Country of Origin:
  • Shooting Format:
    Digital, Blackmagic
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Luca Cianfarani

Luca Cianfarani’s love affair with film began when he was a business student. As he honed his entrepreneurial acumen, he discovered his profound love for the art of visual storytelling. Realizing his true passion, he began creating music videos and short films with friends in the suburbs surrounding Toronto.

Now at 25 years old, Luca is an accomplished editor for the leading multicultural TV station in Canada, has worked with popular Youtube channels, and continues to create narrative pieces as a director, editor, cinematographer and producer.

Luca’s true calling is directing, he takes an auteurist approach to his projects, drawing inspiration from the likes of Paul Thomas Anderson, Federico Fellini, and other cinematic luminaries. Though he has a strong vision, he believes that the most impactful stories are those that are co-created. With an innate appreciation for collaboration, he delights in allowing others to lend their brush strokes to the canvas, ultimately bringing out a piece of art that’s greater than the sum of its parts.

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Director Statement

Julian Daniel and I wanted to collaborate and create a project that combines our passions for music and film. With Sugar we create a world to be enjoyed and lived in through our different mediums. The film’s story is inspired by the themes in Julian’s EP, which touches on love, heartbreak, and finding your own way. Each song represents a development in the story. In that way, becoming a soundtrack to the film.