Silver Gleaming Death Machine

Advertising has so profoundly penetrated our perception of reality - both our internal psychic processes and our external physical world - that it has become almost impossible to compose a thought or recall an experience without recourse to the language of marketing and branding. This integration is profound that even our identities can no longer be expressed in familiar human terms and must instead be articulated as a form of branding. We are broken out of this in rare but explosive moments of fear, or crisis, or shock: suddenly able to see the world around us more clearly and so also to notice that we were not seeing so clearly before, to perceive the blinders as such in only the brief moment when they are removed. This momentary realization acts as a powerful catalyst for dread by introducing the lingering suspicion that what we felt was real is not - and even as the simulation reestablishes itself, as the system of signs and meanings regains its purchase on our consciousness, this suspicion remains, submerged but growing more powerful by the day. We become slowly terrified that the chain of experiences we think of as "my life" will never be as good as the one we pretend to live, yet we cannot quite tell exactly which one of these is more real, or which one we ourselves are more real in. Thankfully, there's a cure for that! Ask your doctor about Dylantum today.