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Promises For Business

A soaring global demand for rare earth minerals and metals, the shrinking ice cap and the mining sectors’ eagerness to grow have resituated Greenland in the making of the ‘new’ Arctic. Despite promises of wealth, the mining sector seems to be struggling to attract investments as there is only one mine in Greenland that is currently in operation. At the moment, the ‘race for resources’ only exists in spoken promises. By tracing the political tensions surrounding mineral extraction procedures, the film aims to document, question and witness the complexity of the Arctic mining sector’s ambitions and challenges.

  • Gudrun Havsteen-Mikkelsen
  • Gudrun Havsteen-Mikkelsen
  • Gudrun Havsteen-Mikkelsen
  • Greenland School of Minerals and Petroleum
    Credits for collaboration
  • Mineral Resources Authority
    Credits for collaboration
  • Selected mining companies in Greenland
    Credits for collaboration
  • Arctic Circle Assembly
    Credits for collaboration
  • Air Greenland
    Credits for collaboration
  • Metahaven
    Credits for collaboration
  • Project Type:
    Documentary, Other
  • Genres:
    Essay film, Gonzo-documentary
  • Runtime:
    25 minutes 40 seconds
  • Completion Date:
    June 13, 2022
  • Production Budget:
    2,500 EUR
  • Country of Origin:
  • Country of Filming:
    Greenland, Iceland
  • Language:
    Danish, English
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
    Yes - Design Academy Eindhoven
  • Dutch Design Week, Graduation Show
    October 22, 2022
    World Premiere
  • South Iceland Biennale
    November 19, 2022
    Iceland Premiere
  • Milan Design Week
    April 18, 2023
  • Design Film Festival
    May 4, 2023
  • Groningen University, Arctic Centre
    January 9, 2023
  • Madrid University, International Studies
    June 14, 2023
Director Biography - Gudrun Havsteen-Mikkelsen

Gudrun Havsteen-Mikkelsen (DK, 1992) is a visual journalist, designer, and filmmaker. She works in the hybrid between journalism and design and has in the last eight years intensified her focus on the Arctic region – its natural resources and possible future - contextualizing the social, geopolitical, and environmental affairs through the means of moving images and in-depth research.
Gudrun holds a MA in GEO-Design from Design Academy Eindhoven (NL, 2022), one-year residency in the Design Department at Sandberg Instituut (NL, 2020) and a BA in Product Design from Iceland University of the Arts (IS, 2017), including artistic research residencies in Copenhagen (2019), Rome (2019), and Reykjavik (2023). Her films, sculptures and publications have been shown and exhibited inter alia in Italy, Portugal, Spain, Iceland and the Netherlands.
Website: https://gudrunhavsteen-mikkelsen.persona.co/

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Director Statement

In my practice as a filmmaker, I always seek to maintain a curious, trust-building, and investigative approach in my work, where I am focused on the context, material, and narrative/critique.
In my practice I seek to respond to relevant social, environmental, or political circumstances of today, which is not about delivering information and giving answers, but instead questioning that same information, and making critical questioning visible. With a strong emphasize on the methods used in journalism, work interdisciplinary and implementation of aesthetic data, my practice never claims to be telling or speaking about a whole ‘truth’. Instead, it seeks to get closer to the real by constructing a model of it, by working with the means of news-media effects, storytelling, and media manipulation and material evidence.
With my camera's viewfinder, and occasionally dive into archival footage, I try to witness the promises of future prospects and phenomena, through the means of field research, undercover reportage, interviews, activism and civic participation, where I am often in the role of the protagonist with a gonzo-journalistic style. My recent film ‘Promises For Business’ contains this urgency of witnessing, as it seeks to document the ‘race for resources’ in Greenland / Arctic and analyses the markets' and the geopolitical promises and propaganda of wealth to the local communities in the resource rich territory.