Paul Rodriguez - Yo Soy Así

In 2024, NGLmitú, the nation’s leading media and entertainment company for U.S. Latinos, developed an elevated campaign for AT&T rooted in deep cultural content experiences and Latine personalities.

NGLmitú aligned AT&T to sponsor one of their mitú original franchise series entitled “Yo Soy Así” which provides real Latines the space to proudly proclaim who they are. This docu-short profiles professional skateboarder, Paul Rodriguez, who embodies the spirit of hard work, passion, and perseverance. From injury to recovery Paul shares every step of his journey and how AT&T brought his story to the spotlight to prove that #ConnectionChangesEverything. AT&T’s campaign messaging of “Connecting Changes Everything” was woven into Paul’s story which highlights how “connectivity” changed his life for the better. He recognized that to progress, he needed to embrace change – and that there’s no change, without connection.

About Paul: Paul Rodriguez, also known as “P-Rod” was recognized as a prodigy at the young age of 14, only two years after he started skating. His consistency, effortless style and persistence on his board led Paul to travel far from his home town of Northridge, CA to the City Streets around the world as a part of the legendary City Stars team. His passion for skating and filming with his friends led to his breakout part in Logic 6 in 2000, Street Cinema in 2001 and landed him Rookie of the Year in 2002 for his part in Tranworld’s video production “In Bloom.” He turned pro later that year. Paul bought his first skateboard at the age of 12. When he’s not skateboarding, Paul enjoys studying the lives of influential individuals, including his favorites such as Alexander the Great and Bruce Lee. Paul currently lives in Los Angeles.

About NGLmitú: NGLmitú is the leading media and entertainment company for reaching U.S. Latinos. Our ComScore top-rated digital network reaches over 30 million viewers, ranking in the top 20 of all media companies delivering U.S. Hispanics in digital. Our consumer-facing brands Wearemitu, Somos mitú, FIERCE, crema, and Hispanic Kitchen reach 35 million consumers across social and owned and operated channels. We are experts in delivering an audience of Latinos 18-49 across social, mobile and video, including our FAST channel mituTV. We serve the majority segment of Latinos who are English-first and digital-first with culturally relevant content that appeals to the largest cultural audience of today and tomorrow.