A big smile, big heart and mucho passion, Jon Primo is a first-generation Colombian American film-maker based in Los Angeles. He has directed music videos for top multi-platinum artists including Nicki Minaj, Doja Cat, Kehlani, Big Sean, Yung Bleu, and Sting. His first feature film (“Blanco”) was released in 2021. Primo is represented by award-winning creative agency Blank Square Productions.