JENN LEE SS18 Intro
A fashion concept video based on Asian 90's street theme, commercial sign and pop culture using collage and montage. Collaboration with fashion designer JENN LEE on her Summer Spring 2018 collection.
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Mel HsiehDirectorCinematographer
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Jenn LeeFashion DesignerStyling
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IM-IJProduction
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Dennis FeiHair
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Shin TsaiMake Up
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Enkai ZhangAssistant
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Vito HoAssistant
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Project Type:Experimental, Short, Other
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Runtime:36 seconds
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Completion Date:March 9, 2018
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Production Budget:15,000 USD
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Country of Origin:Taiwan
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Country of Filming:Taiwan
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Shooting Format:Digital
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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Bucharest Fashion Film FestivalBucharest
Romania
April 13, 2018
European Primare
Official Selection -
London ExperimentalLondon
United Kingdom
December 15, 2018
London Primare
Official Selection
Mel is a Visual Artist and an Experimental Filmmaker who constantly exploring avenues of expression that combine New Cinema and Contemporary Art. At age 17, Mel was nominated for the award of British Young Designer of the year (2005). He graduated from Central Saint Martins College of Art and Design in London (2009) and won 1st prize winner for the D&AD student Awards in their Music Video category. He got involved in making music videos, participated in MTV channel idents and was officially selected and screened at Adobe Design Achievement Awards, D&AD New Blood Talent and Rushes Soho Short Festival, etc. Mel received his SVA Paula Rhodes Memorial Award for Exceptional Achievement in MFA Computer Art at School of Visual Art (2015) and student winner of Red Dot Awards in their Film Art category. His film “iNTERFACE” has won numerous of international awards and continues to screen at art and film festivals world wide such as Scope Art Miami, Brooklyn Film Festival, Visionaria Festival and Amsterdam Experimental Film Festival and The Artist Forum Festival of the Moving Image, etc. Mel continues to expand his animation vocabulary with American Digital Artist, Lillian F. Schwartz (1927) to corporate on a short animated film “Pangloss” (2015). He now works as an independent moving image artist and the founder of AniMel Studio to corporates in the art, music and fashion industry such as Jenn Lee, Chiehms, Young Art Taipei, Bito, Taipei Legacy, HIM International Music and EMI Music. His works related to subjects of Identity and body, phenomenology, surrealism and lucid dream as representation of reality that animation could facilitate a film-taking place within the mind.
I am a digital artist who is constantly exploring avenues of expression that combine phenomenology, psychology and philosophy to translate the art of error. As a child of the 80’s, I was born into color. Since then, the world has been digitized and the speed of information is overloading our minds. This digitizing phenomenon is like a transparent thin layer of skin; it shields our notion of self, and also the ability to transform and reshape our identity and body. We are at a "mirror phrase" stage of virtual reality and I wonder how many mega-pixels can define our existence. As part of that movement, my art synthesizes and decodes the compression of our over-connected modern society and self awareness.