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I am THAT Girl

"I Am THAT Girl" is a Music Video for a Rap song performed by Asha Gond, a young Adivasi tribal girl from Madhya Pradesh, India. This compelling initiative, abstracted as a Music Video, tells the remarkable story of Asha Gond, a young Adivasi tribal girl from Janwaar village, Madhya Pradesh, India. Asha's life took an extraordinary turn when Ulrike Reinhard introduced skateboarding to her community through the Janwaar Castle skatepark in 2015. This unique skatepark defied tradition and encouraged girls to participate, reducing tensions between castes and promoting education.
Beyond skateboarding, the Janwaar Castle offers a holistic educational experience, teaching skills like English, art, and life skills. Asha's exceptional journey led her to study in the United Kingdom. The Music Video showcases the transformative power of this skatepark and its non-profit organization, Janwaar Castle, which extends its impact to other rural communities through the Rural Changemakers of Janwaar. This heartwarming story is a testament to the resilience and dreams of a young girl who overcame barriers and inspired her entire village.

Shot with a minimal three-person crew and the director, using iPhones, a Canon 5D, and a drone camera, captures the raw and authentic essence of Asha's story. The production team, including the other featured skateboarders, are the kids from Janwaar village.

  • Indrajit Nattoji
    Director
  • Indrajit Nattoji
    Writer
  • Anurag Gupta
    Producer
  • Asha Gond
    Key Cast
  • Indrajit Nattoji Kollective Pictures LLP
    Co-Production
  • Ulrike Reinhard
    Co-Producer
  • Barefoot Skateboarders Organisation
    Co-Producer
  • Greyowl Barnstorm PVT. LTD.
    Production House
  • VC Studiioz, Mumbai
    Post-Production
  • Indrajit Nattoji
    Hand-painted Animation & Graphics
  • Indrajit Nattoji
    Camera
  • Somya Garg
    Camera
  • Nandita Nattoji
    Make up & Styling
  • Vipin Vishwakarma
    Editor
  • Rohit Kumar
    Flame Artist
  • Subhadra Kamath
    Music
  • Rijul Kateria
    Songwriter
  • Project Type:
    Animation, Documentary, Music Video, Short
  • Runtime:
    4 minutes 5 seconds
  • Completion Date:
    October 15, 2023
  • Production Budget:
    5,000 USD
  • Country of Origin:
    India
  • Country of Filming:
    India
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Distribution Information
  • Grey Owl Barnstorm Pvt Ltd
    Distributor
    Country: India
    Rights: Video on Demand, Pay Per View
Director Biography - Indrajit Nattoji

Indrajit Nattoji is a Master of Design graduate from the National Institute of Design, Ahmedabad, with specialization in Film and Graphic Design. He is an award-winning director, writer, and producer, and has been running his own production house Blink Pictures for the last 22 years.
Indrajit has directed and produced over 400 TVCs, designed several TV-Broadcast Brands, and directed a Hindi Feature Films- Aagey se Right for UTV.
Indrajit has also conceptualised and created three large scale film installations for the Indian Music Experience Museum of Indian Music in Bangalore.
As an artist he has recently created a hand painted music video for Kavita Seth’s Rangi Saari and also has exhibited his paintings in art galleries in Kolkata and Mumbai

Indrajit’s latest release is AAFAT-e-ISHQ, a feature film produced by Zee Studios for the OTT platform, Zee5. He has commenced a film installation project for a museum on the journey and birth of India as a republic. Indrajit has also created Visual design and VFX for a feature film soon to be released on a leading OTT platform, and he is in pre-production for a slate of featurettes for a theatrical platform.

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Director Statement

"I Am THAT Girl" tells Asha's inspiring story through rap. It is not just a music video; it is a powerful narrative that showcases the incredible journey of Asha Gond, a young Adivasi tribal girl from Janwaar village in Madhya Pradesh, India. Asha's story, told through the lens of our music video, is both compelling and inspiring. Her rap performance encapsulates the resilience, strength, and unique voice of an indigenous girl breaking barriers in a challenging environment.

While our project is small, it has a big heart.