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GRAND INCREDIBLE TRIBUTE

This music video is featured in the film The Grand Incredible Story which focuses on Hip Hop icon DJ BrandNew,(Brandon DeSean Briggs), from Elmira New York. The Grand Incredible Story is told by The Grand Incredible himself, and his family and friends who united on this song to honor him and his grand incredible contributions to the community and the music industry.

  • Cayce Mell
    Director
  • George Booker
    Writer
  • Curtis Poole
    Writer
  • John Ross
    Writer
  • Norman Ashley
    Writer
  • Marshall Cohen
    Writer
  • Shaheed Clayborn
    Writer
  • Project Type:
    Music Video
  • Runtime:
    1 minute 24 seconds
  • Completion Date:
    January 25, 2026
  • Production Budget:
    100 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Digital Cinema Package:
    Unavailable
Director Biography - Cayce Mell

Cayce Mell was born in Hollywood CA but grew up in Elmira, New York following in her late mother's footsteps as an independent filmmaker.

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Director Statement

This music video the Tribute to DJ BrandNew showcases the next level talents of many artists from Elmira New York who all share the common ground of being inspired and influenced by the Grand Incredible. Although this song was written before Brandon's passing in 2021, and before he did have a day designated in his honor; it resonates with the love that his family and friends have for him and their dedication to lifting up his grand incredible legacy for the whole world to see!

I am honored to share this Grand Incredible Tribute and help to shine a well deserved spotlight on the Grand Incredible DJ BrandNew and the supremely talented songwriters that I grew up with in Elmira New York.

The Grand Incredible Tribute features the talents of the Upstate Allstars -Sharp Demarko, Capion the Great, Johnny Quest, Hostile, Sha Racks and of course the Grand Incredible DJ BrandNew!