Karl Marx calls commodity fetish in his main work Capital the quasi-religious material relationship to products that people produce for each other in division of labour or social work.
The term fetish is used to describe the attribution of qualities or powers to things that they do not possess by nature. Already in Marx' time the term fetish was used primarily in connection with animistic religions.
The people in the video Fragmants worship their consumer goods like religious cult objects. The religion venerated here is that of capitalism, which reveals itself to be superficial and meaningless. The believers of this religion are only uprooted fragments of themselves.

  • Neozoon
  • Neozoon
  • Neozoon
  • Project Type:
    Documentary, Experimental
  • Runtime:
    5 minutes 52 seconds
  • Completion Date:
    April 25, 2019
  • Production Budget:
    1,000 EUR
  • Country of Origin:
  • Language:
  • Shooting Format:
    found footage
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • International Short Film Festival Oberhausen
    May 4, 2019
  • Flatpack
    United Kingdom
    May 4, 2019
Distribution Information
  • Light Cone
    Country: France
    Rights: Video / Disc
Director Biography - Neozoon

NEOZOON is a female art collective founded in Berlin and Paris in 2009. The artistic work of the group is based on the principle of collage and examine sociological questions dealing with speciesism in the anthropocene. In their videos, the de- and recontextualization of Found Footage/ YouTube material is a recurring element.
Amongst others NEOZOON's films and installations have been shown at the Centre Pompidou in Paris, in the ZKM in Karlsruhe, in the Kunstmuseum Bonn, in the Kunstwerke Berlin, at the International Short Film Festival Oberhausen, the Film Festival in Rotterdam and the Anthology Film Archives in New York.

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