Fashion victims
Tamil Nadu, Southern India. Millions of adolescents and young women work in the textile industry, from the cotton weaving to the production of ready-to-wear garments, for both the local and the international market.
They often come from poor and rural areas, where there are no income alternatives neither for them nor for their families, especially given the constant and persistent decline of agriculture.
It is in these villages that the “brokers”, acting as intermediaries between the companies in need of a sizable and docile workforce, and a local population ever more desperate, every year recruit hundreds of thousands of girls.
The girls are taken to the companies, where, besides working, they will also be living in factory hostels, although often they - nor their families and even some brokers – are not aware of this. They are enrolled through so called recruitment and exploitation schemes; one of the most known is the ‘Sumangali scheme’.
Under the scheme, the girls must work between three and five years: exhausting shifts, up to twenty hours a day, in dangerous conditions, they are deprived of the freedom of movement and to communicate with the outside world, and they do not receive a monthly salary, but only a very small amount of money for their daily needs. At the end of the stated period of work, they should receive the cumulative payment of what they have earned over the years – between five hundred and eight hundred euro. They dream of being able to use that money as a dowry for their wedding.
Instead, what often happens are work accidents, missed payments, escapes, suicides, sexual violence, and even murders.
The girls themselves, by narrating their past and their future, draw a picture of the daily cruelty of a production system in which the first fashion victims are they themselves, violated in the body and in their dreams, to produce what we wear everyday.
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Alessandro BrasileDirector
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Chiara Ka'Hue CattaneoWriter
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Alessandro BrasileWriter
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Alessandro BrasileProducer
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Chiara Ka'Hue CattaneoProducer
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SAVE Social Awareness and Voluntary EducationProducer
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Ms. Mercy Angela MaryKey Cast
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Mr. NagarajKey Cast
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Ms. Viyakula MaryKey Cast
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Ms. BanumathiKey Cast
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Ms. KannathalKey Cast
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Ms. VanithaKey Cast
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Alessandro BrasileFilm CrewDirection, film, direct sound, photos, editing
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Arianna CocchiFilm CrewEditing
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Valentina AndreoliFilm CrewEditing supervisor
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Stefano Greco, Emilio Pozzolini, Rocco Castellani Tarabini (BLAU Studio)Film CrewAudio post-production
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Marcello GoriFilm CrewOriginal theme
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Carlotta OttonelloFilm CrewViolin
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Riccardo TarantolaFilm CrewColor correction
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Chiara Ka'Hue CattaneoFilm CrewTraslation, subtitles
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Chiara Ka'Hue Cattaneo, Alessandro Brasile, SAVE Social Awareness and Voluntary EducationFilm CrewExecutive production
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StartFilm CrewMaster DCP
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Project Type:Documentary
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Runtime:42 minutes 37 seconds
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Completion Date:March 17, 2019
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Production Budget:37,473 EUR
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Country of Origin:Italy
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Country of Filming:India
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Language:English, Tamil
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Shooting Format:Digital full HD
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:Yes
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Student Project:No
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Chicago Indie Film Awards 2021Chicago
United States
Chicago Indie Film Awards 2021 -
New York Independent Cinema Awards 2021New York
United States
Best short documentary -
Courage Film Festival 2021Berlin
Germany
Official selection -
Roma Cinema Doc 2021Rome
Italy
Official selection -
New Delhi Film Festival 2021New Delhi
India
Nominated - Short Doc -
TO BE HUMAN - CCP ARTHOUSEManila
Philippines
December 10, 2020 -
Annual Copenaghen Film Festival 2020Copenaghen
Denmark
Best documentary -
Human Rights International Film Festival, 4th edition 2020Orvieto
Italy
Best documentary -
Le mois du film documentaire 20th edition at the Alliance Française, ManilaManila
Philippines
November 27, 2019 -
Roberto Gavioli Award 2019, Museo dell'industria e del lavoro MUSILBrescia
Italy
November 26, 2019
Roberto Gavioli Award, Museo dell'industria e del lavoro MUSIL -
29° Festival del cinema Africano, d'Asia e America LatinaMilan
Italy
March 28, 2019
Italian premier -
Fashion Revolution Week 2019Milan
Italy
April 24, 2019 -
Fashion Revolution Week 2019Trento
Italy
May 26, 2019
Alessandro studied visual communication, later devoting to theatre. As an actor he follows International masters of Oriental and Western scene culture, working with a number of companies. He starts his career as a stage and portrait photographer, working with festival and companies, later focusing on documentary photography shooting reportages on social issues (human trafficking, migration and violations of human rights), landscape and art both in Italy and abroad.
His works have been published by national and international newspapers and magazines, and exhibited in personal and collective shows.
Sine 2007 he collaborate with Milan’s Politecnico University as teaching fellow, and he teaches photography in public and private institutions.
‘Fashion victims’ is his first documentary.
We produced the documentary ‘Fashion victims’ after years of study on a particular kind of child labour exploitation, exclusively female, in the Indian state of Tamil Nadu, within the textile supply chain.
This form of modern slavery called ‘Sumangali scheme’ foresees the recruitment of young women. The adolescent girls come from rural areas, live in conditions of poverty and need money to get married and to provide their own dowry. So they’re being sent from their own families, through a system of illegal recruitment, to work in the textile industries.
The interest for the stories of these young women - sometimes still children, comes from the evident aberration of the global social, production and economic system, and of the dynamics and values on which it is based, drawing from local situations of need.
Remote in space and invisible, the young workers are first of all slaves to society’s conventions, obligations and habits.
Post-modernity increasingly reduces real life spaces and experiences to images of life and experiences.
To appear is a must of our times. Thus on one side the necessity of chasing the dream of a happy marriage and an emancipated life, and on the other that of always looking beautiful, brand new and fashionable become factors of imprisonment and annihilation. The results are different in their consequences and not comparable. There are girls who in the spinning mills lose their health, are raped and hang themselves. In the West, where the majority of the garments produced in India is exported, there are consumers feeling poorer and poorer, and always pushed by the “need” of keeping up appearances, of having new clothes.
Pinocchio asks Geppetto for clothes to go to school and he lovingly gets one done. So he runs to look at his reflection, happy of what he sees, and declares: “Now I look like a gentleman!” Geppetto replies: “Indeed. But remember that fine clothes do not make a gentleman unless they are neat and clean.”
Clean clothes are fair clothes.
How to tell these stories in a complex and distant and cultural context, stories that the people and the society experiencing them are reluctant to tell?
This question could only be answered on the ground. What had been thought and written before the shooting was upturned from the very first day of filming the documentary. So it has been necessary to go through the account of the mere facts - accidents, escapes, murders - in order to inquire about the views of life of the girls involved.
Facts being recounted with astonishing dryness, clearness and conciseness, often only after having received permission to speak from a man: an uncle, a father…
The painful result is the common trait of a life stolen, where personal desire no longer has room, or importance. As I listened to what was before me, I have tried to understand what was the right distance, having often to react promptly in the fear of not being able to close a single shot, or even the whole film. It has not been rare to laugh in a language foreign both to me and to the girls and women interviewed, despite the issues addressed.
What has made this work possible has been the sense of closeness and affinity; the intimate awareness of the threads uniting lives apparently so far apart - those making the clothes and those wearing them. Clothes that should be clean and not only fashionable and cheap.