> WHO
As an architect, designer and creative coder I've spent 25 years making everything from architecture, to hundreds of websites, brand identities, video games and mobile and mixed reality apps.
But becoming Dr Formalyst allowed me to step away from that so I could experiment without the burden of rational thinking.

> WHY
My primary creative objective is exploring and exposing how human mind works, with focus on creativity, perception and the generation of meaning.

> HOW
I use mixed digital techniques like generative CGI, code and AI to play with forms in motion at the edge between figuration and abstraction, in order to evoke elusive stories that live just outside of the limits of our comprehension.