Cuidar de Si é Cuidar de Todos

Cuidar em Si é Cuidar em Todos (Taking Care of Yourself is Taking Care of Everyone) is a public service announcement (PSA) campaign developed in 2021 in the context of the COVID-19 pandemic. The campaign aimed to promote public awareness and responsible behavior regarding hygiene practices and collective health.

Produced by TELENIMA, the campaign was conceived as a multiplatform initiative and included several formats: a television spot, a radio spot featuring voice-over narration, and a series of printed materials (posters). All versions conveyed a consistent message focused on individual responsibility as a contribution to public health.

  • Laetitea Halin
    Director
  • Raquel Pimentel
    Writer
  • Antonio Pinto
    Producer
    Voice Over / Producer
  • Project Type:
    Documentary, Short, Television, Web / New Media
  • Country of Origin:
    Portugal
  • Country of Filming:
    Portugal
  • Language:
    Portuguese
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Laetitea Halin

Laetitea (Laetitea Halin) is the Director and founder and CEO of TELENIMA. With French, German, and Portuguese roots, and residing between France and Portugal, she has built her career primarily within a European context.

She also champions initiatives supporting organizations and institutions, demonstrating the TELENIMA's commitment to social responsibility through the provision of specialized services on a pro bono basis.

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