Private Project

CI: A TEDD Talkumentary

Real-life Silicon Valley innovator Michael Fertik plays Michael Fertik, a start-up superstar attempting to top his past success with a game changing TEDD talk in this satirical mockumentary concert film.

Fertik’s revelatory TEDD talk explains the concept of CI or counterintuition, a simple trick that promises to help anyone unleash their inner-innovator and disrupt their conventional lives.

Fertik’s stupefying talk is interwoven with intimate, Errol Morris-style interviews of Fertik and his real-life investors, David Cowan and Mike Maples, and remote interviews with fans attending TEDD’s annual once in a lifetime event.

  • Martin Sweeney
    Femto-Management: A Micromentary (2014)
  • Michael Fertik & Martin Sweeney
    Femto-Management: A Micromentary (2014)
  • Martin Sweeney
    Femto-Management: A Micromentary (2014)
  • Michael Fertik
    Key Cast
    Femto-Management: A Micromentary (2014)
  • David Cowan
    Key Cast
    Femto-Management: A Micromentary (2014)
  • Jesse Dana
  • Project Type:
  • Genres:
    Comedy, Satire
  • Runtime:
    20 minutes 27 seconds
  • Completion Date:
    May 6, 2015
  • Production Budget:
    54,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
  • Student Project:
  • Los Angeles International Short Film Festival
    Los Angeles, CA
    September 3, 2015
  • Napa Valley Film Festival
    Napa, CA
    Best Lounge Short
  • Best Shorts Online
    Web Awards
    Award of Excellence
  • New York Comedy Short Film Festival
    New York, NY
    New York Premiere
  • Chicago Comedy Film Festival
    Chicago, IL
    Midwestern Premiere
  • DC Independent Film Festival
    Washington, D.C.
    D.C. Premiere
  • San Francisco Frozen Film Festival
    San Francisco, CA
    July 18, 2015
    Best Comedic Shorts
  • Cincinnati Film Festival
    Cincinnati, OH
    September 19, 2015
    Ohio Premiere
  • New Hampshire Film Festival
    Portsmouth, NH
    October 15, 2015
    New England Premiere
  • Top Shorts
    Online festival
    May 10, 2016
    Special Screening
  • Hudson Valley Comedy Festival
    Saugerties, NY
    United States
    June 30, 2016
  • Toronto Film Week
    Canadian Premiere
  • Venice Film Week
    Italian Premiere
  • Tenerife International Film Awards - Berlin
    German Premiere
    Nominated - Festival Jury Prize, Nominated - Best Comedy Short
  • Soo Film Festival
    Sault Ste. Marie, Michigan
    United States
    Upper Peninsula Premiere
  • Maverick Movie Awards
    Online Awards
    United States
    Nominated Best Screenplay - Short Film for CI: A TEDD Talkumentary
Director Biography - Martin Sweeney

Martin Sweeney is a San Francisco-based director, screenwriter and commercial creative director.

He has sold numerous feature screenplays to major studios, worked with comedy royalty Todd Phillips and Ben Stiller, has had at least one awkward conversation with George Lucas and is currently developing a television series that is hilarious and unmarketable.

During the WGA strike of 2008 Martin founded BORRACHO, a creative agency specializing in content, branding, advertising for tech start ups and other young companies.

Martin graduated from with honors from The University of Michigan’s Residential College, where he won hundreds of dollars of prize money from prestigious college writing awards, then moved to New York City to pursue his twin passions of poverty and underemployment.

Martin’s first big film industry break came in 1998 when optioned a script co-written with his sister Marjorie to indie film producing legend Ben Barenholtz. The project’s financing fell apart after a launch party on a yacht in Cannes that Martin was not invited to, an injustice he has been trying to set right for almost 20 years.

Martin studied and performed long form improv comedy at the UCB Theater in New York and the Improv Olympic in Los Angeles. He also wrote, directed and performed in 37 episodes of Behind the Music That Sucks, a 2000 Webby Award winner and the first-ever internet show to cross-over to cable television.

Martin is married to a very lucky woman — not because she’s married to him but because the two of them have the smartest, cutest and most talented child in the universe.

Add Director Biography