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Beerocracy

An independent, feature doc about how the craft brewing industry has the potential to save New Brunswick -- a small, struggling province in Canada, but the archaic regulations could prevent the industry from growing.

  • Alex Vietinghoff
    Director
    Continuous Journey: Lebanese in New Brunswick, Trekkit TV,
  • Shauna Chase
    Director
  • Shauna Chase
    Writer
  • Alex Vietinghoff
    Writer
  • Alex Vietinghoff
    Producer
  • Shauna Chase
    Producer
  • Project Type:
    Documentary
  • Runtime:
    1 hour 15 minutes 29 seconds
  • Production Budget:
    7,500 USD
  • Country of Origin:
    Canada
  • Country of Filming:
    Canada, United States
  • Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Silver Wave Film Festival
    Fredericton
    Canada
    November 3, 2016
    World Premiere (rough cut)
    Opening Gala Film
  • Folly Films Film Festival
    Gagetown
    Canada
    June 25, 2017
  • Depth of Field International Film Festival

    September 1, 2017
    Excellence in Narration
  • FIN: Atlantic International Film Festival
    Halifax
    Canada
    September 8, 2017
  • Docs Without Borders Film Festival

    October 1, 2017
    Exceptional Merit: Narration
  • Parrsboro Film Festival
    Parrsboro
    Canada
    October 29, 2017
  • Tampa Bay Underground Film Festival
    Tampa
    United States
    December 1, 2017
    International Premiere
Director Biography - Alex Vietinghoff, Shauna Chase

Alex Vietinghoff and Shauna Chase are freelancers in New Brunswick, Canada. Alex is a filmmaker and Shauna is a writer and copy editor. Together they run 'The Manatee', the largest satirical news website in Atlantic Canada. Alex and Shauna are huge fans of craft beer and hope Beerocracy can affect some positive change in their home province.

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Director Statement

Beerocracy is an independent feature documentary on the New Brunswick craft brewing industry. We funded it through a successful Indiegogo campaign in 2016 that raised $10,000.

Our film tells the story of how the craft brewing industry in NB is growing, its potential for job creation, as a tourism driver, and an economic growth tool, but also what challenges could prevent the growth (old post-prohibition government policies and complex policy structure).

We also speak with key players in the neighbouring industries in Nova Scotia and Maine on where they are at in the race to be the east coast craft beer destination. It provides great discussion points such as starting your own business, government regulation, and addressing topics that those in power don't want discussed.