Private Project

Beauty Rules

The film reflects on the beauty industry. How we allow ourselves to be tricked into a vain dream to become a little more beautiful, look a little younger. We know we are seduced by nonsense but can not help it. The film wants to convey the feeling of us walking in the shop as a customer, but in the store turns into a problem, a wandering disaster. But help is available.

  • Anna Erlandsson
    Director
  • Anna Erlandsson
    Writer
  • Anna Erlandsson
    Producer
  • Maya Westlund
    Key Cast
    "photographer "
  • Project Title (Original Language):
    Skön-Hets-Byrån
  • Project Type:
    Animation
  • Genres:
    Drama/comedy
  • Runtime:
    7 minutes 37 seconds
  • Completion Date:
    January 16, 2021
  • Production Budget:
    60,000 EUR
  • Country of Origin:
    Sweden
  • Country of Filming:
    Sweden
  • Language:
    Swedish
  • Shooting Format:
    1920 x 1080
  • Aspect Ratio:
    16.9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Sundsvall
    Sweden
    September 30, 2021
    Swedish premiere
    tävlingssektion Norrland Shorts 2021
Director Biography - Anna Erlandsson

A terrible film about country life" 1999
"Stripes" 2000
"Glenn the Great Runner" Animated Short Film 2004,
"The hospital" animated short film 2005,
 "I Lust and Need" short film 2006,
 "Male Tracks" animated short film 2006,
DVD with own collective movies 2007,
Vinjettfilm for Gothenburgs filmfestival 2006,
"Doris" short film for the Dorisman Festival 2009
Prince Filip, animations in documentary film 2012
Animations to Östersund Municipality 2014
How to Illustrate a badger, Animation 2016
The Rugbeater Animation 2018
Beaty Rules 2021

Education:
Preparatory Art School, Fetco Art School, Stockholm Vt-78
Konstfack, Stockholm Master Graphic form and illustration 78-82
Konstfack / Riksutställningar exhibition designers further education 86
Animation Education, Östersund 98-00
Continuous further education in short courses; photo, graphics, wood, public lighting etc
Sound Art, Hola Folk High School 2015-2017

Prices
“Guldbagge”, Swedish Award, for Best Swedish Short Film 2004,
The public award for best Swedish short film Gothenburg Filmfestival 2004,
Gaevle Filmfestival Oct.Honorary mention 2004
Swedish cartoonists Silver Award, Check; Association animation 2007 for "Male Tracks",

Add Director Biography
Director Statement

In the longing and pursuit of beauty and youth, we easily lose judgment. We see ourselves as wise reflective source-critical individuals until we are confronted with the beauty industry's images, propaganda and strange unscientific studies. We know we are seduced by nonsense but can not help it. Finally we can be happy or at least a little happier or in the worst case a little less unhappy. The film questions the beauty industry. How we easily let ourselves be fooled into a vain dream to become a little more beautiful, look a little younger.