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BIG WHITE TOTE

Spring/summer 2020 campaign film for LA-based slow fashion brand BIG WHITE TOTE is a celebration of the diversity of the city. Completed right before Covid-19, the short spontaneously brought creatives from different walks of life together -- restaurant, entertainment, music, contemporary art industries, using a handmade fashion item from the brand as a narrator to tell a story of the city and its people.

  • Qingyi Dong
    Director
  • Melora Rivera
    Writer
  • Qingyi Dong
    Writer
  • Qingyi Dong
    Producer
  • Melora Rivera
    Key Cast
  • Chase Cancelosi
    Key Cast
  • Annelise
    Key Cast
  • Sky
    Key Cast
  • Karley Brook
    Key Cast
  • Project Type:
    Short
  • Runtime:
    2 minutes
  • Completion Date:
    April 30, 2020
  • Production Budget:
    1,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Film Color:
    Color
  • First-time Filmmaker:
    Yes
  • Student Project:
    No
Distribution Information
  • Xerb
    Distributor
    Country: United States
    Rights: Video on Demand
Director Biography - Qingyi Dong

Born and raised in Shanghai, Qingyi Dong founded an LA-based slow fashion brand named BIG WHITE TOTE in 2018. The motivation behind the brand came from a documentary film revealing the "The True Cost" of the current fashion industry caused by unconscious consumption and mass production. Believing in the possibility of transferring feelings through handmade items, the brand provides young professionals with day-to-day urban fashion that are not mass-produced.

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Director Statement

Try to take the most empathetic routes.