Aliquam

There are few experiences in life that can transform a person more than entering the ocean. From the moment a child sets foot in the water through to an adult submerging themselves, the experience is transformative, even in some cases life changing.

One would think that these experiences are so well documented that they are readily available to all to be inspired by. Though for some reason in this digital age, we are over run with ocean films that are focussed on conservation and the negativity that exists surrounding oceans and saving the planet.

Renown Sea Explorer and Ocean Pundit Dr Sylvia Earle once said,

"Knowing is the key to caring, and with caring there is hope that people will be motivated to take positive actions. They might not care even if they know, but they can’t care if they are unaware."

So hence the basis for Aliquam was born. The most effective way to make a difference is to become aware, to make people aware. The most proven way to make people aware is through having fun.

For example, if you want to get fit and don’t enjoy exercise, then it becomes difficult. You need to be surrounded by things that inspire you and highlight why you should exercise.

Then you find a way.