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Age is just a number

Everyone talks about age being just a number, but how many in the fashion industry really mean what they say when Media messages such as: look young but not too young - dress according to your age, do not reveal. Suddenly buying a pair of funky jeans or waring a sparkling sequin blouse feels like an act of high treason - risky and punishable by the fashion police.
How are you when you are 20 or 50 years old, young people have tattoos, while older people do not? Do you wear a sequin dress to job when you are 20 years old but not when you are 50 years old? With the campaign we want to show that age and fashion do not have to be connected, we want to create a universe where you are not a mother, father and children, but could just as well be a group from an agency that was on its way to studio 54. You might as well be young, focused and serious with a tight fashion look, as you can be 50 years old and want to be funky as you just woke up after a hard night at a club, and are ready for a day at work.
With the campaign, we want to show that there is no "age police" trying to push you into a box where you do not belong, and that it is more about look and attitude than it is about age. In the film, the models are from 20 years and up to 65 years. One person is a model, one is a student, one is a creative director and then a person is a stylist and trendy model - you can guess who is who, because age is only a number, style is a statement and stat of mind

  • Henrik Steen
  • Charlotte Andersen
    Rødovre Centrum
  • Henrik Steen
  • Charlotte Andersen
    Key Cast
  • Birger Axelsen and Henrik Steen
    Styling and Make Up
  • Martin Jensen
    Color correction-Image Work.dk
  • Project Type:
    Experimental, Short, Other
  • Runtime:
    1 minute
  • Completion Date:
    October 1, 2019
  • Production Budget:
    7,300 USD
  • Country of Origin:
  • Country of Filming:
  • Language:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Henrik Steen

Henrik Steen, hair and makeup stylist and artist, has worked in the Danish and international film and fashion industry for 26 years. He has worked as chief makeup artist on major film productions at home and abroad and has been nominated for a Robert for Best Makeup several times and in 2007 he signed an exclusive contract with Lancôme in Paris, and has since been the key makeup artist for Lancôme in Scandinavia.
In addition to his daily job as a make-up artist, Henrik is responsible for planning, producing, and recording commercials and music videos for major brands. Production of commercials for Rødovre Centrum has resulted in countless awards to Rødovre Centrum and Henrik Steen.
Henrik is also an artist with his own studio, he creates his art in an abstract universe where abstract shapes and nuances let one's imagination discover new ways to see art.
Whether it is on the skin or the canvas, Henrik Steen expresses himself with colors.

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