Bill Coors: The Will to Live

In 1981, Bill Coors, Captain of Industry and brewing titan, was asked to give a speech on the topic of “success” to the graduating students of the American Academy of Achievement.
His now iconic speech was groundbreaking at the time. It was a deeply personal account of how he had overcome debilitating stress and depression, which had plagued his family for generations. Despite suffering unimaginable personal tragedy, Bill sought out and found a holistic solution that enabled him to manage his anxiety effectively and empowered him to achieve great success.
In an inspirational documentary that spans 101 years, Bill Coors shares his personal struggles growing up in a house without love that left him insecure and self-hating for much of his early life.
The parallels between his experiences and what today’s youth face are staggering. Bill wants to impart his life lessons for personal success and his work to overcome mental health issues to all generations to come.
Bill’s solutions all boil down to one simple truth, which he calls The 11th Commandment: Honor Thyself.

  • Kerry David
    Director
  • Bill Coors
    Writer
  • Kerry David
    Writer
  • Margo Hamilton
    Writer
  • Kerry David
    Producer
    Agent Cody Banks 1 & 2, My Date with Drew, Like Dandelion Dust, Seeking Happily Ever After, Perfect Match, The Miles Davis Story, Deposing The Usual Suspects
  • Bill Coors
    Key Cast
  • Kieran Goodwin
    Key Cast
  • Scott Coors
    Key Cast
  • Margo Hamilton
    Key Cast
  • Dr Shannon
    Key Cast
  • Dr Sood
    Key Cast
  • Film Type:
    Documentary, Feature
  • Runtime:
    1 hour 30 minutes
  • Completion Date:
    December 12, 2017
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Film Language:
    English
  • Shooting Format:
    Digital
  • Aspect Ratio:
    16.9
  • Film Color:
    Black & White and Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Denver University
    Denver
    United States
    March 2, 2018
    VIP Screening
  • American Documentary Film Festival (AmDocs Film Fest)
    Palm Sprnigs
    United States
    April 6, 2018
    World Premiere
    Special Invitation
Director Biography - Kerry David

KERRY DAVID Director/Producer/Writer
Kerry has been working in the film and television industry for more than 20 years. She began her career at Paramount Pictures, followed by 3 years as Executive Assistant to Tom Cruise and Nicole Kidman on their various film & stage projects. In 2001 she left to start her own production company.

Kerry’s film credits include the award-winning DVD Deposing the Usual Suspects, the Agent Cody Banks franchise, Perfect Romance
for Lifetime Television, as well as the critically-acclaimed, award-winning feature documentary My Date with Drew, followed by the feature film Like Dandelion Dust, based on the New York Times bestselling book and adapted for the screen by Oscar nominee Stephen J. Rivele (A Star is Born, Ali, Nixon).

Kerry then produced her third documentary Making Miles – The Miles Davis Story for Oscar-nominated screenwriter Christopher Wilkinson (Bohemian Rhapsody, Ali, Nixon), followed by her fourth documentary, Seeking Happily Ever After, one of only 25 films accepted into the Sundance Film Lab.

In addition to her award-winning film work, Kerry has also been a guest speaker, panelist, and moderator at schools such as University of Southern California, University of California at Los Angeles, Pepperdine University, and the New York Film Academy. She is a voting member of the British Academy of Film & Television Arts (BAFTA).

Kerry is currently directing and producing her second feature documentary; "Breaking Their Silence: Women on the Frontline of the Poaching War" filming in 8 African countries, China and Vietnam.

Add Director’s Biography
Director Statement

Bill Coors: The Will to Live is the telling of a courageous man’s one hundred year journey through life in a dynasty rife with anxiety, depression, and great personal tragedy and how, despite all that life challenged him with, he found the will to live.

Yet thematically for me, this film is about love. The love Bill was denied as a child meant he was unable to give or receive love as a husband – he never learned how. Yet it was love that ultimately saved him. He now wants to share what he spent a lifetime learning, to help others avoid the pitfalls of his own personal tragedies.

I learned so much about myself and about what true love really means through this film. On a personal level, I had fallen deeply in love with a friend that could never sustain, at the same time I was having to process the death of my beloved uncle and soul mate – emotionally devastating on both accounts. I wasn’t equipped to deal with the depth of my feelings until I absorbed and then applied Bill’s life lessons.

What I learned from Bill during this filmmaking odyssey has literally changed the way I live my life and process love. I am eternally grateful to him for his wisdom, as I was able to finally let my uncle go, and reclaim an important friendship.

I hope similarly, that someone can take a piece of gold from this film and apply it to their lives to help ease their own journey.

Kerry David