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Joakim Lund - Love Falls Softly - Music Video

Music video with Joakim Lund starring as actor, songwriter and singer in the beautiful town hall in Haugesund. The building was built in new classical style and was completed in 1931. The magnificent city hall over two levels, as well as recording in the studio, forms the backdrop of the music video. The concept in the video is open to interpretation. It shows a man on two levels. One is painted in white makeup, the other has a marked black strip or mask painted over the eyes. One observes the other. It can remind a battle between the good and the evil, heaven or hell or black and white. The video also shows various floral kaleidoscopes projected in the dome of the city hall. These are based on and inspired by digital artwork by the artist, Joakim Lund. Love Falls Softly is an intense musical short film that is almost perceived as meditative and provides room for reflection.

  • Helge Kallevik
    Director
  • Helge Kallevik
    Writer
  • Joakim Lund
    Writer
  • Helge Kallevik
    Producer
  • Joakim Lund
    Producer
  • Joakim Lund
    Key Cast
  • Project Type:
    Experimental, Music Video, Short
  • Genres:
    Video Art, Art, Music Video, Music, Artistic, Performance, Shortfilm, Short
  • Runtime:
    5 minutes 25 seconds
  • Completion Date:
    June 23, 2017
  • Production Budget:
    3,500 EUR
  • Country of Origin:
    Norway
  • Country of Filming:
    Norway
  • Language:
    English
  • Shooting Format:
    Digital HD
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • THE NORWEGIAN INTERNATIONAL FILMFESTIVAL 2017
    HAUGESUND
    Norway
    August 23, 2017
    SELECTED - SPECIAL SCREENING
  • ORION IFF - AUSTRALIA 2017

    Australia
    WINNER - BEST MUSIC VIDEO CLIP
  • THE HOLLYWOOD HILLS AWARDS 2017 - U.S.A
    Hollywood
    United States
    AWARD WINNER - BEST MALE SINGER MUSIC VIDEO
  • THE HOLLYWOOD HILLS AWARDS 2017 - U.S.A
    Hollywood
    United States
    AWARD WINNER - BEST MUSIC VIDEO CINEMATOGRAPHY - HELGE KALLEVIK
Director Biography - Helge Kallevik


2017 - Commercial - Graabein Beard Oil
2017 - Joakim Lund - Love Falls Softly - Music video
2017 - You Will Love Me - Short Film

Add Director Biography
Director Statement

"When challenged with music video jobs, I often find myself trying out new things, and Joakim Lund's video was no exception. The format allows me to stretch my creative side, way more than any other genre, and it is productions like this one that makes me really appreciate my job, because not only is this my job, but also my hobby. This is what I love, this is what I live for."