Signs With Soul

Goodwin & Goodwin are a creative sign company based in North London.

In this short film we are introduced to their eclectic, international team of architects, designers, typographers and signmakers. From their passion for retro typography, through to their pride in seeing the final pieces hanging on the wall, this is a heart-warming documentary about hand-crafted design and teamwork.

Just like Goodwin & Goodwin, the film is overflowing with creative ideas, and we see the care and craft that goes into each letter and every sign. The workshop comes alive in an action-packed edit, with stop-motion animations, VFX trickery and supercuts that captures the unique energy and atmosphere of this vibrant collective of creatives.

High up on the wall, giant flickering letters read ’Signs with Soul’, a motto that reflects the character of the studio and the love and care that go into each piece of type. In a whistlestop 7 minutes, this short film by directors Reuben Armstrong & Jamie Neale goes some way to unpacking that.