Signs With Soul

Goodwin & Goodwin are a creative sign company based in North London.

In this short film we are introduced to their eclectic, international team of architects, designers, typographers and signmakers. From their passion for retro typography, through to their pride in seeing the final pieces hanging on the wall, this is a heart-warming documentary about hand-crafted design and teamwork.

Just like Goodwin & Goodwin, the film is overflowing with creative ideas, and we see the care and craft that goes into each letter and every sign. The workshop comes alive in an action-packed edit, with stop-motion animations, VFX trickery and supercuts that captures the unique energy and atmosphere of this vibrant collective of creatives.

High up on the wall, giant flickering letters read ’Signs with Soul’, a motto that reflects the character of the studio and the love and care that go into each piece of type. In a whistlestop 7 minutes, this short film by directors Reuben Armstrong & Jamie Neale goes some way to unpacking that.

  • Reuben Armstrong
  • Jamie Neale
  • Jamie Frye
  • Laura Pavone
  • Reuben Armstrong
  • Benson Neilan
  • Reuben Armstrong
  • Reuben Armstrong
  • Project Type:
    Animation, Documentary, Short, Web / New Media
  • Genres:
    Documentary, Design
  • Runtime:
    6 minutes 48 seconds
  • Completion Date:
    May 31, 2017
  • Country of Origin:
    United Kingdom
  • Country of Filming:
    United Kingdom
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • Royal Television Society
    United Kingdom
    March 24, 2019
    Best Short Form
  • Vimeo Staff Pick
    New York
    United States
    May 5, 2018
Director Biography - Reuben Armstrong, Jamie Neale

Reuben Armstrong is a tall man making short films.

A combination of a designer and a director, he works across animation, event visuals, promos and documentaries.

His work has been featured in film festivals in the UK & US, and he has worked for clients such as Nike, Channel 4, BBC Sport, Cancer Research UK & the United Nations.

He has recently been selected for the talent scheme of BAFTA Crew x BFI Network as a one of the rising stars across film, TV & games.

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