Sheda (Demoness) - שֵׁדָה

Alma, who tends to hide behind socially-themed matters, chooses this time to reveal a personal story that combines love and uncompromising intimacy, with the almost sanity loss she felt pursuing the one she loved, the one she yearned more than anything else. "SHEDA" was written from her guts, without thinking too much. The Music video constitutes departing from the closet to liberty, for it took a great deal of courage to put it all out there like that, in its complete form.

  • Alma Kalbermann
    Script and song writer, director, producer and composer, cover photo graphic designer and photographer
  • Amber Koter
    Actor, choreographer, dancer
  • Maya Rapaport
    Actor, choreographer, dancer
  • Asaf Ovdat
    Videographer
  • Adar Anaki
    Editor
  • Sivan Bar-Nir
    Makeup artist
  • Tair Sibony
    Song production, arrangement and mix
  • Barak Yehezkely
    Song mastering
  • Pil LTD
    New media distributer
  • Project Type:
    Music Video, Short
  • Genres:
    lgbtq, music video, lesbian, israeli, debut album, dance
  • Runtime:
    3 minutes 48 seconds
  • Completion Date:
    March 18, 2018
  • Production Budget:
    1,700 USD
  • Country of Origin:
    Israel
  • Country of Filming:
    Israel
  • Language:
    Hebrew
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography

Alma Kalbermann
22 years old from Israel, a singer and song writer
On March 21st, 2019, released her debut album "SHEDA" (Demoness).
prod. By Tair Sibony.

Alma's path into the industry is unique and memorable.
The album's theme song turned out as her public coming-out of the closet single, and brought her to perform in all of Israel's pride events next to famous Israeli artists. Briefly into her career she got to witness her fans singing along to her songs loud and proud. Really witnessing her biggest fears becoming her biggest success. In her words, she is determined "I'll meet you at the top".

Alma takes part in all of her career aspects such as booking, P.R, graphic design, new media, social media and ads, rights, charts and schedules, rehearsals, music video productions, directions, scripts and more.
Every one of Alma's creations has its own extraordinary experience. This concerns her songs, shows and music videos all together. She'll never create anything dis-associated from her own personal story or other stories which really got to her attention and heart.
The single "SHEDA" (Demoness) was fully based on her own experiences, but was also very relevant to the dancers and actors in the music video. Despite fearing to tell the fully exposed story, she found that nothing feels right and is more powerful than the actual truth.
For "Mistovevet" (spinning around), with very little resources, she managed to travel all the way to Arnhem, Netherlands to have a specific dancer in it, just because it felt right. She spent six months of searching for the right story to tell in this music video, and eventually was only able to find it in Amit's (the dancer) personal story, without even knowing or meeting him ever in their lives before.

Alma is also the founder of the Israeli LGBTQ project called "Here N Queer", which was founded in Rehovot city after their first and very successful pride parade in July 2018, with her partner Naama Hacohen. They founded the project in October 2018, and have been setting up various cultural events for the local LGBTQ community and of course led and produced the following years' pride events.

Given her motivation, drive, great since of creativity, bravery and well planned logistic thinking method, she is determined to bring her various creations to as many eyes and ears as possible, truly believing in her products' quality, and be part of beautiful creative moment, events and projects happening not only here in Israel- but out in the world.

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