Retail
The retirement of Abigail’s manager leaves her as the last human employee in one of the oldest branches in the country. Forresters is the largest chain of retail stores on the planet and it’s heavy push towards mechanisation has left most of its human employees hanging by a thread.
Alongside her fellow high tech machine employee ‘Bertie’, Abigail embarks on attempting to make her role relevant in an industry where humans are now becoming surplus to requirements whilst fighting to maintain her own sanity. That said, in a world where everything and everyone is easily replaced, who at Forresters really is safe?
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Jonathan JamesDirector
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Jonathan JamesWriter
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Jonathan JamesProducer
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Gareth MooreProducer
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Shelley-Ann HarrisonKey Cast"Abigail"
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Daniel GodwardKey Cast"Will"
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Stephan RhodriKey Cast"Mason"Gavin and Stacy, Wonder Woman
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Glyn BatemanKey Cast"Customer"
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Project Type:Short
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Genres:Drama, Sci Fi
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Runtime:15 minutes 15 seconds
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Completion Date:June 1, 2018
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Production Budget:10,000 GBP
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Country of Origin:United Kingdom
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Country of Filming:United Kingdom
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Language:English
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Shooting Format:Digital
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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London-X4 Short Film Festival AUTUMN 2018London
United Kingdom
Special Mention -
International Independent Film Awards 2018Los Angeles, California
United States
International Independent Film Awards 2018 Silver Award -
Filmmaker DayTorino
Italy
October 29, 2018
Italian Premiere
Official Selection -
Marina del Rey Film Festival®Los Angeles, California
United States
October 17, 2018
North American Premiere
Best International Short Film -
Berlin Flash Film FestivalBerlin
Germany
October 31, 2018
German Premiere
Official Selection -
Bengals International Film Festival 2018Bengaluru
India
October 28, 2018
Indian Premiere
Finalist -
Eurasia International Monthly Film FestivalMoscow
Russian Federation
January 7, 2019
Russian Premiere
Monthly Winner -
Changing Face International Film FestivalSydney
Australia
November 23, 2018
Australian Premiere
Best Sci Fi -
Hyperwave Film AwardsCarson
United States
January 16, 2019
Semi-Finalist -
Global ShortsLos Angeles, California
United States
September 30, 2018
Nominated -
Lugano Independent Filmmakers FestivalLugano
Switzerland
October 1, 2018
Swiss Premiere
Official Selection -
Short and Sweet Film FestivalUtah
United States
January 18, 2019
Official Selection -
Rome Independant Prisma AwardsRome
Italy
January 5, 2019
Official Selection -
Summershort FestivalMunich
Germany
November 9, 2018
Official Selection -
Culver City Film FestivalCulver City
United States
December 4, 2018
Official Selection -
5th International Motion FestivalNicosia
Cyprus
May 6, 2019
Cypriot Premiere
Official Selection -
Chapter MoviemakerCardiff, Wales
United Kingdom
February 4, 2019
Official Selection -
Eurasia International Film FestivalMoscow
Russian Federation
January 26, 2019
Finalist -
Hollywood Film CompetitionLos Angeles, California
United States
February 16, 2019
Best Sci Fi Short -
Carmarthen Bay Film FestivalLlanelli
United Kingdom
May 27, 2019
Official Selection
Born in Cardiff Wales, Jonathan Lloyd James had immersed himself in writing from a young age. With a passion for storytelling and a desire to entertain he initially trained as a pro-wrestler before turning his head to the world of film. He joined an amateur dramatic society to continue his creative outlook, making his incredibly ambitious first film Fairy Dust (2009). From there he went on to study an MA in Film Production and has ever since been collaborating on projects, with his own work prominently in the comedy genre.
Shortly after graduating from the University of Glamorgan he formed a comedy ensemble Clipbored (2010-12) who broke the barrier between the online world and the small screen with numerous sketches being aired weekly. They had a strong online presence and with their success lead them to perform at The Cardiff Comedy Festival in 2012 at Chapter Arts Centre, Cardiff. In recent years he has collaborated with London Comedy Writers producing a number of sketches and the dark thriller short film, Mucky Pup (2017).
Throughout his career he has held many credits producing and editing music videos for artists such as Carw ‘Dragau’ for S4C and The Dirty Youth ‘Just Move On’ for Kerrang. He has produced, edited and starred in Mice of Men (2014) for the SCI-FI-LONDON 48 Hour Film Challenge, a locations manager for the feature film The Reverend (2011) and a second assistant director for IRIS Prize: Little Man (2012) for BBC Cymru.
In 2016 he graduated from The New York Film Academy and with this a new outlook inspired him to delve into the world of drama where a year later Retail was born. Mixing dark humour with a look at how technology will continue to develop in future years, he now seeks to inspire audiences with a moving look at the future of employment. In a Buzz Magazine interview (c. March, 2015) he explained, “never be afraid of writing about a subject just because it’s controversial”, advice he certainly took on board throughout his creative career and will endeavour to inspire on future projects.
The idea for Retail came not only from my own personal experiences in the retail sector but also from general observations of the world around us. We’ve always been convinced that IT and machinery are a huge positive for mankind, enabling us to perform tasks in our working lives that our predecessors in the same roles could only dream of. I believe we are rapidly now reaching the point where computers are going way beyond being an aid to our work and are quickly making us, at best, a workplace luxury.
I know the idea of mankind no longer needing to work may seem like a dream to many but from my experience of being made redundant, it was only when I began working again did I fully appreciate the effect of not working on my mental wellbeing. There is a conversation that needs to be had and had soon regarding how far we want technology to take us and what the impact that is going to have on us and our children.
Retail is shot in a very unique style, mixing elements of drama and sci fi with a documentary element with large parts following the interview of Abigail, the last human staff member in the oldest store of the fictional shop called Forresters. Watch as Abigail attempts to put a positive spin on the direction of her company. Her eyes, however, tell a different story.
My hope for Retail, aside from as something to genuinely entertain the audience and to make you fall in love with the characters on show, is to open a long overdue discussion about technology and what we want our future to actually be.