The Focus group
An ego-driven fashion diva makes a discovery after a focus group does not go as planned.
While jumping in as the lead role at the last minute is definitely in the cards for any EasterSeals Films Challenge director, I wholeheartedly enjoyed it, every step. Working with an array of consummate professionals, I couldn't have asked for a better experience!
Lachi and I decided to produce and direct this film, The Focus Group, as we are both convinced that fashion plays a great role in a person’s self-confidence and expression of their uniqueness.
After successfully carrying out projects in 2020, that put together music, fashion and disability issues, when learning about the Easterseals Disability Film Challenge, we thought that was space for some more action.
Thanks to Liz Galalis supporting us in writing the script and actresses from 3 different continents, we found a new way to prove, that fashion must be for all and can be for all!
From personal experience and direct experience with friends, colleagues and customers we knew we had to send a strong message, for change, to the fashion industry, especially to those involved in the design and production process.
Additionally we also wanted to send a strong message to people too often left out for their being different.
No matter the ability, the color of your skin, your culture, your age, your job or the country you live in – you can speak up for what you love and deserve and for all that makes you happy.
This film will always be special to us because it shows that nothing can stop powerful ideas with a mission.
Social Medias for actresses:
Liz Galalis USA
All social medias @LizGalalis.
Giulia Ghiretti ITALY
Elisa Vavassori ITALY
FB: Elisa Vavassori https://m.facebook.com/evavassori?ref=bookmarks
LinkedIn: Elisa Vavassori
Zazel Chavah O'Garra USA
Kellina Powell USA
Facebook: Kellina Powell
Heloisa Rocha BRAZIL
Twitter and Instagram:
YouTube (space that I publish my podcast):
Marina La Loggia ITALY
Alicia Searcy: USA
Ig: @spashionista and @fashionis4everybody
About the participants:
10 out of 11 have a disability. Here are the ones who decided to share.
Lachi is legally blind. Director (nyc singer and disability rights activist)
Liz Galalis Ankylosing Spondylitis Assistant Director and Screenwriter
Kellina Powell Deaf. Actress and Model
Alicia Searcy Cerebral Palsy Model
Giulia Ghiretti Paraplegia. Model (Paralympic Athlete and Swimmer)
Zazel O'Garra Partially Paralyed due to brain tumor - Actress and Model (also dancer and artist)
Marina La Loggia Spastic Diplegia - Model (also professional coach, actress and writer)
Heloisa Rocha Osteogenesis Imperfecta - Model (also journalist and influencer)
Elisa Vavassori SMA TYPE 2 - Actress and Model (disability manager at CISCO Italy)
Elena Travaini legally blind ITALY Model (also blind dancer)
Angela BianchiProducerThe Bigger Plans Project
LachiDirectorThe Bigger Plans Project
Liza GalalisWriterThe Joel McHale Show (Netflix); TXT Stories (Facebook Watch)
LachiKey Cast“Claudia Banks”
Liz GalalisKey Cast“Kelly”
Elisa VavassoriKey Cast“Jessica”
Zazel Chavah O'GarraKey Cast“Winnie”The Bigger Plans Project
Kellina PowellKey Cast“Sarah”
Elena MasiKey Cast“Model”
Heloisa RochaKey Cast“Model”
Giulia GhirettiKey Cast“Model”
Elena TravainiKey Cast“Model”
Alicia SearcyKey Cast“Model”
Marina La LoggiaKey Cast“Model”
Runtime:4 minutes 59 seconds
Completion Date:March 21, 2021
Production Budget:20 USD