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This film was conceived for Sidikai, a Spanish sustainable fashion firm, to work as our main brand presentation video. The idea was to create a simple but powerful piece that would transmit our strong visual identity as well as our hard-core sustainability approach, while at the same time involving the viewer directly as an active part of the "revolutoin". We used our key garment, the black blazer, as the conductor of an emotional journey starting from a mesmerizing calm to an energizing end, leaving the spectator wanting to join the revolution and change world with us. The voice tells you a rational story while the visuals and music carry the emotional "wave". Our intention was to transmit everything about the brand rather than by just telling the information, by making the spectator feel it.

  • Juan Gama de Cossio
    Director
  • Carlota Gramunt
    Writer
  • Mariana Gramunt
    Writer
  • Diego Valdecasas
    Producer
  • Sesinou Henriette
    Key Cast
  • Rocio Saiz
    Key Cast
  • María Isasi
    Key Cast
  • María Passi
    Key Cast
  • Carlos Chavarri
    Key Cast
  • David Acero
    Score
  • Paloma Martín
    Editor
  • Daniel Meré
    DOP
  • Project Type:
    Web / New Media, Other
  • Genres:
    Brand Presentation, Fashion Film, Campaign
  • Runtime:
    1 minute 22 seconds
  • Completion Date:
    November 15, 2018
  • Production Budget:
    10,000 EUR
  • Country of Origin:
    Spain
  • Country of Filming:
    Spain
  • Language:
    English
  • Shooting Format:
    35mm
  • Aspect Ratio:
    Anamorphic
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Juan Gama de Cossio

Juan Gama de Cossío was born in Madrid (Spain), and although his heart belongs to the glorious Atlético de Madrid, he has an Asturian soul, where he grew up. After studying Visual Communication, he did a Masters in Direction and Advertising Cinema and a number of photographic courses in Madrid and New York City.
He has worked editing and shooting for different production companies for TV and Advertising, and has spent the last few years working for the re-known advertising agency Shackleton, first in Spain's capital city, where he worked as an Editor and Director and then in Santiago, Chile, as Shackleton's Audiovisual Production Director.
Besides that, his passion is directing. He has been amazingly active on this field, and is the author of a number of short-films and art pieces. However, what he enjoys most, is dealing with the challenge of condensing a story into a commercial.
He has regularly collaborated with brands such as ACF, WWF, Jameson, SER radio, FCC, Chilean Government, ABANCA or Madrid´s City Hall.
Juan´s work is highly regarded by colleagues and clients, and has been recognized at International Advertising, Film and Art Festivals like D&AD, Clio, Cannes Lions, The One Show, John Caples, Echo Awards, El Ojo de Iberoamérica, El Sol, Épica, Caóstica or Art by Chance among others.
He is currently based in Madrid, Spain, but is open for freelance worldwide.

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