BEAT THE CURVE
A short film that showcases the effect of the COVID 19, and how humans are forced to live
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Bruce MacdonaldDirectorSamson, The Perfect wave
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Shane MartinDirectorethic
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Bruce MacdonaldWriterThe Shaper
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Boomtown Films Cape TownProducerSamson, Van der Merwe
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Boomtown Productions dubaiProducer
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Euginio Gallidirector of Photography
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Project Type:Short
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Runtime:2 minutes 10 seconds
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Completion Date:June 29, 2020
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Production Budget:2,000 USD
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Country of Origin:South Africa
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Country of Filming:South Africa
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Language:English
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Shooting Format:Digital
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
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Nominated for a Humanitarian award for excellence in Film Production (2021) Bruce, is driven to tell meaningful stories that evoke change. The campaign of shorts he directed entitled Sex Tourism, Beggar Boy have won numerous awards globally and have influenced law makers to relook at their Constitutions regarding these important causes. Bruce also directed The Perfect wave feature film which launched Scott Eastwood into the limelight as a leading actor. More recently (2018) Bruce directed the Biblical Epic Samson which released across the US and thereafter saw great success through streaming platforms.
As a director, Bruce mixes his craft between long form, commercials and TV, giving him a well rounded knowledge in all aspects of film production
How do you smile with a mask?, with your eyes!!! and thats how the concept birthed. Covid has devastated so many lives, its changed the way we live, its evoked new emotions and new elements that drive society. This short is a reminder to be considerate, be kind and live our best lives, as we only have one.