Ho Ho Ho (A Bad Santa Carol)

“Ho Ho Ho” (A Bad Santa Carol) is a clever combination of witty lyricism, retro film-making aesthetics and great concepts. In this particular case, Boonie Mayfield set out to come up with a brand new concept, which isn’t a music video, and isn’t really a short film. It is sort of a combination within the two. On “Ho Ho Ho”, Boonie’s amazing talents converge together in a wonderful way, as the video isn’t just a way to demonstrate his next level ability to write and produce compelling music, but also to engage the audience with great storytelling. One of the most striking things about this project is that it isn’t just a song, by far. It is also much more than a film.

In this day and age, artists are extremely lucky. With relatively affordable equipment, we are in a situation where almost anything is possible. Yet, most artists always want to play it safe, never really expanding or experimenting on what they could do. Boonie is the opposite: he didn’t just push the concept of making a song and a video to another level, but went the extra mile to create a truly memorable experience for listeners and viewers. “Ho Ho Ho (A Bad Santa Carol)” is fun, diverse and irreverent, highlighting Boonie’s kaleidoscopic talent and unique personality. - downbeatz