Qoucha is animated miniseries which covers issues young adults encounter in their daily life at
school, at the street and at home. The miniseries are hugely influenced by our own
childhood memories and those of others. With this animation we take fragments from Armenian life that we find aesthetically and morally beautiful and authentic. We also portray the life we experienced as young adults in order to add a nostalgic layer to the animation. This project is exclusive as it focuses on everyday life in Armenia with its issues, prejudices in the society and taboos.The animation is hip rather than didactic in style. It focuses on the social, ethical and cultural problems adolescents encounter while growing up in today’s Armenia. Our main goal is to turn the everyday life in Armenia into a visual story, so that the audience can watch and feel and connect to the story by experiencing nostalgia and warmth.
However, the target audience for the miniseries were people living in Armenia with
whom the animation closely resonates and leads to some change in the worldview.
But we think that local stories are most interesting for international audiences and with
necessary adjustments and moderation of content, the proposed animation can become
a unique portal to Armenian reality.

  • Arevik Aroyan
  • Grisha Grigoryan
  • Levon Baghdasaryan
  • Zara Barseghyan
  • Grisha Grigoryan
  • Levon Baghdasaryan
  • Tigran Minas
  • Tumo Center for Creative Technologies
  • Project Type:
    Animation, Documentary, Short, Television
  • Runtime:
    21 minutes 34 seconds
  • Country of Origin:
  • Language:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Arevik Aroyan, Grisha Grigoryan, Levon Baghdasaryan, Zara Barseghyan

Yelling Animation Studio was founded in 2014 by four animators with the mission to
create animation in Armenia. The studio is a startup powered by Tumo Center for
Creative Technologies but it’s an independent studio in terms of decision-making,
business development and project execution.

Arevik Aroyan is a 25-years-old animator and storyboard artist based in Yerevan, Armenia. She graduated from the Panos Terlemezyan State College of Fine Arts, then started study at the TUMO Center for Creative Technologies, became a co-founder of TUMO’s startup Yelling Animation Studio, graduated from the Yerevan State Academy of Fine Arts and now she is also a member of Union of Artists of Armenia.

When I was 4, I decided (and made sure to let everyone around me know) that I will become an animator at Disney Studios. I worked toward that dream by graduating the Yerevan State Academy of Fine Arts and attending TUMO Center for Creative Technologies. Now I am co founder of TUMO’s startup Yelling Animation Studio and am certain that it will become the best animation studio in Armenia.

Grisha Grigoryan is a 26-years-old animator, illustrator based in Yerevan, Armenia.
He graduated from the Russian State University of Tourism and Service as a systems
developer. Grisha worked on an animation project at TUMO Center for Creative
Technologies and that’s all it took for him to fall in love with the animation process.
He is the co-founder of Yelling Animation Studio and has worked on more than ten
animation projects. His work includes character design, background art and screenplay development. His goal is to become a very accomplished and respected animator and to turn our studio into an internationally competitive creator of state-of-the-art animations.

Levon Baghdasaryan is a former student and one of the founders of the Yelling Animation Studio startup at the TUMO Center for Creative Technologies in Yerevan, Armenia.
Their most recent project is an animated miniseries for the US Embassy Democracy Now grant, he is one of the animators and screenwriters on this series, which focuses on the social, ethical and cultural problems kids can and will encounter while growing up in today’s Armenia.

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