Mithere

The video is made for the campaign to launch the fashion brand called "mithere" for the final project in master "Creative Direction" at Polimoda.

Brand Introduction:
Mithere or Mithra (Old Persian: 𐎷𐎰𐎼 Miça) commonly known as Mehr, is the Zoroastrian angelic divinity of covenant, light, intimacy and oath.

Mithere is listening to those who are a part of the fabric of the society. Listening to artisans stories, and exploring the roots through their arts and handicrafts to create a strong lifestyle based on our cultural legacy.

Mithere intends to offer a soft urban bohemian style through clothes and accessories that create an everyday contemporary and seductive look.

We aim to promote inter-cultural exchange and we believe in discovering the similarities through the differences to create a unity to make a positive impact on the world.

Synopsis:
Three girls from three different countries (Canada, France and Korea) are telling their stories that how they received anonymous notes in different ways (like an anonymous letter or a note inside a book) inviting them to an anonymous place and they finally decide to follow this mysterious invitation.
They arrive at a tent where they meet and make a party. They enjoy knowing eachother and discovering plenty of things they have in comon...