The LA Fashion Film Festival (LAFFF) today announced dates for its inaugural festival and unveiled its venue locations - two brands with a combined history of 159 years at the forefront of fashion and technology in Los Angeles. The two-day festival, taking place on October 5th and 6th and will be hosted at Fred Segal’s flagship Sunset Boulevard location and the Technicolor Experience Center (TEC) in Culver City.
LAFFF, which is a non-profit, celebrates the emerging medium of fashion film while also promoting an inclusive, open society by using film and fashion influences to inspire meaningful interactions on cultural expression and creative identity. By partnering with two of the most respected film and fashion brands in Los Angeles, the festival will bring to fashion film to life in two unique environments - fusing creativity and design with emerging technology. The cultural initiative has focused on creative collaborations that draw heavily from progressive ideas that use emerging tech – and in October, both locations will be at the frontline of this creative marketing revolution.
On October 5th, attendees will be welcomed to Fred Segal’s Sunset flagship, a vast 21,000 square feet collective covering an entire block, which will present open-air fashion film screenings, educational workshops, designer pop-ups and influencer roundtable discussions.
“We like to think of Fred Segal as a ‘platform’ for brands, events and experiences of all kinds. Hosting LAFFF is a great opportunity for LA to experience fashion, beauty, retail and film all together,” said John Frierson, President of Fred Segal. “Our flagship Sunset location with its iconic LA backdrop is a great home for the new festival.”
The following day, October 6th, the TEC will be home to LAFFF doing what it does best: pushing the boundaries of immersive audiovisual content possibilities. Showcasing the merging of fashion and beauty technology with demos, and innovative displays exploring Virtual Reality (VR) and Augmented Reality (AR) technologies; hosting expert panels and feature curated experiences.
“The TEC is excited to open our doors to the LAFFF audience; the Technicolor family has a long history of working with top fashion and beauty brands” said Abbey Tate, Experience Director at TEC. “From branded pop-up experiences, to showing how AR is one of the best use cases of immersive media for fashion, we are excited to welcome creatives and influencers alike to further educate and explore how they can use immersive experiences”
For consumers, LAFFF promises to be a dazzling showcase of how fashion, beauty and tech are blending to create a visionary retail experience. At the same time, LAFFF is pushing brands to further engage with their audience to create a truly connected consumer.
Whether new wave ideas on the future of brand communication or the power of carefully crafted, immersive audiovisual experiences that compel action, the festival’s alignment with Fred Segal and the TEC – along with a large cast of other industry luminaries – means that this is one show that the fashion and tech industries will be watching in October.
By participating in LAFFF, you’re sharing your ideas and stories with an international audience of connected consumers. It costs a bit more, but for good reason.
How LAFFF Benefits Filmmakers
+Listing on ‘The Studio’—a dedicated video archive on the LAFFF website showcasing all film submissions, nominations, shortlisted and winning films. There’s a spot with your name on it.
+Special screenings by industry insiders such as LAFFF’s influential jury members, creative partners, and sponsors.
+Active social media shout-outs for all submissions. We’ll get the word out on your film and shine the social media spotlight on it.
+Inclusion in the festival program for all submissions. Get added visibility for your film and creative efforts.
+Recognition as a forward-thinking, first edition festival participant. Be one of the first to embrace LA’s consumer-facing, connected fashion film event.
A unique opportunity for consumers to interact with fashion, film and tech producers while experiencing immersive branding displays and demos over two days of carefully crafted experiences.
The festival will feature interactive conversations and demos of VR, AR and 360° technologies, installations including a GIF exhibition of LA typography , innovative branding demos, displays, and meaningful consumer engagement.
LAFFF is here to fuse brands with their audience: the connected consumer.
+What: The LA Fashion Film Fest is a 501(c) 3 nonprofit platform for forwarding-thinking creatives to showcase collaborations, share progressive ideas and highlight game-changing tech. A cultural initiative by kulturspace, LAFFF advocates for an open, creative and inclusive society by connecting like-minded brands, filmmakers and consumers.
+Why: The future is inclusive, and your consumers are connected. Conventional retail is giving way to mobile shopping platforms, with Augmented Reality and Virtual Reality interfaces quickly gaining momentum. In tandem with the morphing retail landscape, LAFFF is here to bridge the gap between brands and consumers. We’re inciting conversations with the audience through thought-provoking, stimulating fashion film narratives and immersive tech mediums.
+How: Debuting in October 2018, LAFFF will present a 2-day immersive experience through live and online screenings, interactive displays, and exchanges between filmmakers, fashion and tech industry leaders, and our influential jury and advisory board. LA’s first connected fashion film festival will provide a rare opportunity for consumers to interact with fashion, film and tech producers while experiencing immersive branding displays and demos.
SUMMARY FOR PARTICIPATING
In these terms and conditions you won't find complicated legal terms or large passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what's best for the safety of both parties, now and in the future.
kulturspace nonprofit a 501 (C) 3 nonprofit organization DBA:
Los Angeles Fashion Film Festival (LAFFF) - All Rights Reserved
LAFFF is produced by kulturspace limited.
LAFFF is an international film festival and all citizens of the world are welcome to participate.
Applicants should be of legal of the jurisdiction of their residence at the time of entry. Minors should have permission from legal guardians and include their information on the registration form.
All music and other copyrighted material used in films must be properly licensed.
All films not in English should be subtitled in English.
The following persons & entities are not eligible to enter LAFFF: employees of LAFFF, kulturspace limited, kulturspace nonprofit llc, parent or sister companies, and companies under common control with listed above companies; LAFFF judges; and members of the households of the aforementioned persons.
By entering, you agree to these rules and warrant that you are eligible to enter LAFFF.
LAFFF IS VOID WHERE PROHIBITED.
APPLICATION OF THESE TERMS & CONDITIONS
(1) The following terms and conditions (the “Terms”) govern the submission of a film (the “Film”) to LA Fashion Film Festival (“LAFFF”) for consideration for the 2018 LA Fashion Film Festival (“LAFFF ”). To the extent that this document is inconsistent with any other document prepared by LAFFF or anyone else, this document will take precedence. Any questions about these Terms should be directed to email@example.com
(1) By submitting a Film to LAFFF for LAFFF consideration, the submitter (the “Applicant”) represents that he or she has obtained consent from any and all owners, creators, writers, producers and/or other authorized representatives of the Film whose consent is required to submit the Film to LAFFF (the “Film Owners”) and screen the Film at the LAFFF and has read, understood and agreed to the Terms.
(2) LAFFF may disqualify or reject, but is not required to do so, any submission that it determines in its sole discretion, is not in compliance, in whole or in part, with these Terms, and may do so without refunding any or all submission fees paid by the Applicant or returning the Applicant’s DVD submission.
SUBMISSION DEADLINES AND FEES
Submission deadlines for 2018 is as follows (dates are based on PST):
May 15, 2018 Earlybird Deadline
July 15, 2018 Regular Deadline
July 31, 2018 Late Deadline
August 15, 2018 Extended Deadline
Fees for submitting to LAFFF can be found on FilmFreeway.
PROCESS FOR SUBMISSION
All Films submitted under these Terms must be submitted in accordance with the procedure outlined herein. LAFFF may, but is not required to, disqualify or reject any Film that is not submitted in this way.
To submit a film for LAFFF consideration, an Applicant must submit via FilmFreeway. Any incomplete submission or uploads will not be accepted.
LAFFF will not review multiple versions of a submitted Film. Only one version of the Film may be submitted. If multiple versions are submitted, LAFFF will view only the version that was received first.
LAFFF is under no obligation to contact the submitting party should the applicant not have adhered to rules.
LAFFF will consider for inclusion in the LAFFF all eligible films that have been submitted by the above deadline.
All selection decisions are at the sole and absolute discretion of LAFFF, and are final and unreviewable. LAFFF is not required to provide any feedback, comments or reasons, or any other information, regarding the selection or non-selection of any submitted Film or the process by which Films are or have been selected. LAFFF is not responsible or liable for its selection decisions; for the contents of any internal comments or feedback regarding the Film that are or may be obtained from the Applicant or anyone else; for any communications by any representative of LAFFF relating to the Film or the LAFFF selection process; for the manner in which the Film shall be, is or was considered and reviewed; or for any failure on the part of LAFFF to provide the Applicant or anyone else with information concerning LAFFF's consideration and/or review of the Film.
LAFFF will notify all applicants of an official decision regarding their submission by email on or around September 15, 2018. LAFFF will contact Applicants using the contact information of the submitting party only provided in the registration form. Applicants are responsible for providing correct and functional contact information. LAFFF is not responsible for any failed attempts to contact Applicants using the contact information provided. When submitting, please provide an email address that is checked frequently.
INTELLECTUAL PROPERTY, LEGAL CLAIMS AND INDEMNITIES
By submitting the film to LAFFF, the Applicant and Film Owners (the “Submitting Parties”) hereby warrant and represent that:
(i) the Film is wholly original and is not copied from and does not include any other work that is the subject of copyright or other protection, unless such work is in the public domain or the Submitting Parties have obtained any and all consents, releases, licenses, and other authorizations or waivers of any kind necessary for the inclusion or reproduction of any person, character, location, thing, trade-mark, sound recording, musical composition or other work in the film;
(ii) the Film does not defame any person or violate the common law or statutory rights, including, without limitation, the rights of privacy and publicity or any other right of any person;
(iii) the Film is not the subject of litigation;
(iv) there are no agreements, nor will there be any agreements made subsequent to the date of this Film submission that would or could have the effect of impairing the Submitting Parties’ ability to provide the Film as contemplated herein, or otherwise conflict with any provision of these Terms; and
(v) the Submitting Parties have the full right, power and authority to submit the Film to LAFFF for LAFFF consideration, and to grant all of the rights granted hereunder and in the registration form, and there is no obligation or disability which would in any way impair, restrict or impede the Submitting Parties from fully performing all obligations pursuant to the submission and these Terms.
(2) The Submitting Parties agree to indemnify and hold harmless LAFFF, its licensees, successors and assigns, and its and their members, officers, directors, employees, agents, representatives, associates and affiliates (each, a “Releasee”), from any claim, suit, action or other proceeding brought against a Releasee and from any losses, costs, or damages, including the Releasee’s full legal fees and costs, which it may have suffered or incurred or may suffer or incur, directly or indirectly based on, in connection with, or arising from the use and exhibition of the Film submitted by the Applicant or the breach or alleged breach of any representation, warranty or other agreement made by the Applicant in these Terms, or in the Applicant’s registration form.
(3) LAFFF takes all reasonable anti-piracy precautions. While in LAFFF's possession, all Films are securely stored and regularly inventoried. Access to Films is limited to LAFFF staff who require access in order to screen and consider submissions. No duplication and loaning of Films is permitted. By submitting a Film to LAFFF, the Submitting Parties hereby release the Releasees from any and all liability in the event of theft, unauthorized access or copying, or any breach of copyright of the submitted Film while it is in LAFFF's possession.
GRANT OF LICENSE
You will own all intellectual property related to your Submission and shall retain ownership of such intellectual property. By submitting your Submission, you grant LAFFF a non-exclusive, worldwide license to use, edit, publicly perform, display, reproduce, transmit, sublicense, and distribute in all media formats that exist now or in the future. You agree to approve all download requests from LAFFF via FilmFreeway to be eligible for shortlist, nominations and selected winners. Any requests not approved will cause submission to be disqualified.
(2) the promotion of future iterations of the LAFFF; and
(3) the promotion of LAFFF Parties’ Websites (collectively, the "License").
The License shall commence on the date you submit your Submission to LAFFF, shall not expire and need not be renewed. You may revoke the License at any time by providing LAFFF with written notice to firstname.lastname@example.org, provided, however, that if your Submission is selected as an “Official Selection”, “Shortlist” or “Winner” before you provide such notice, the license shall become non-revocable. The Contest Parties will not use your Submission for commercial purposes without your permission except as expressly set forth above. All rights not expressly granted by you with respect to your Submission are reserved. By entering your Submission, you represent and warrant that you have the right to grant the licenses set forth in this Section Grant of License..
Winners and Honorees will be presented with a trophy or other recognition that has nominal monetary value.
Additional Prizes might be announced during Submission or Judgement Period.
Each Participant, Applicant, Winner and Honoree agrees to grant LAFFF and its partners, the right to print, publish, broadcast and use, worldwide in any media now known or hereafter developed, including but not limited to the world wide web, at any time or times, his or her submitted film, his or her name, portrait, picture, voice, likeness and biographical information as news or information and for advertising, trade and promotional purposes without additional consideration, and without notification, review, or approval.
Further, by accepting any prize or award, the Participant, Applicant, Winner and Honoree releases and agrees to hold LAFFF harmless from any and all liability for any injuries, loss or damage of any kind to person and property, arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of a prize, participation in any LAFFF related activity, or participation in the LAFFF.
But where is all the horrible small print?
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