Juice It

A young couple attempt a 7 day juice cleanse, but quickly realize it's much more difficult than they anticipated as they pass the first 24 hours. They desperately try not to eat food through supporting and antagonizing each other. Soon it becomes a game of tug and war. Will they stay on the cleanse or succumb to food's savory temptation?

  • Christina Raia
    Kelsey the webseries, Summit
  • Christina Raia
  • Christina Raia
  • Nichole Yannetty
    Key Cast
    Kelsey the webseries
  • Ricardo Manigat
    Key Cast
  • Peter Westervelt
    Director of Photography
  • Project Type:
  • Runtime:
    10 minutes 10 seconds
  • Completion Date:
    March 15, 2014
  • Production Budget:
    400 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
    DSLR 1080p
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • 2014 Coney Island Film Festival

    World/Brooklyn Premiere
  • 2015 HollyShorts Screening Series

    LA Premiere
  • 2014 FirstGlance Film Festival Short Online Contest
  • 2015 Queens World Film Festival

    Queens Premiere
  • 2015 DAMN Film Series
Director Biography - Christina Raia

A New York City based Writer/Director and the Founder of CongestedCat Productions, LLC. She wrapped production on her first feature film, SUMMIT, a Horror-PsychDrama, in February of 2013, and it will premiere at the 2015 Manhattan Film Festival. Shortly after wrapping SUMMIT, she directed and produced the comedic web series Kelsey, which premiered on blip.tv in September 2013 to rave reviews and consistent press coverage, including as a Critic’s Pick and named one of the 19 Best Comedy Web Series of 2013 by Indiewire.com. It has over a quarter million hits online. Her other credits as Writer, Director include multiple independently produced narrative short films that have made official selection at film festivals across the country. Her latest short "We Had Plans" will premiere at the 2015 NYC PictureStart Film Festival.

In addition to Indiewire, her work and approach as a filmmaker have been covered in mainstream and film media, including the Examiner, AfterEllen and BuzzFeed. She also turned her desire to foster collaboration and engagement in the local film community into IndieWorks, a monthly film screening series showcasing and supporting the work of other independent filmmakers in New York. http://christinaraia.com/

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Director Statement

After attempting a seven day Juice Cleanse with my fiance and failing miserably after the first day, I felt inspired to make a comedic film about the experience. I knew the subject matter would be relatable, considering how "in" juicing is right now, but would also be different and absurdly original enough to make audiences laugh scene after scene.

Showing an authentic New York City was important to me. I shot the film in Queens and wanted all the extras to be as diverse as the people I often see around me. Luckily, being of mixed race myself, I was able to call in family members to be the various extras throughout the film. The teenagers at the basketball court are all my cousins. Interestingly, I told them to dress as if they were going to play basketball, and the diverse attire they all showed up in was so subtly satisfying.