easy

Electro artist Johanna Porola’s newest single ‘easy‘ is i.a. about love and changes. It continues Porola’s intuitive and personal approach to song making. 'easy‘ music video contains hundreds of Lydia Toivanen’s documentary photographs and few videos. Toivanen's poetic pictures complete the dramatic feeling of Porola's music. Toivanen sent the material to Porola, who then cut and edited the video. The artists didn’t know each other before the project started so the emerging story is Porola’s interpretation of the lives of people seen in Toivanen’s photographs.

  • Johanna Porola
    Director
  • Johanna Porola
    Writer
    Lydia Toivanen
  • Johanna Porola
    Producer
    Lydia Toivanen
  • Johanna Porola
    Music, lyrics, editing
  • Lydia Toivanen
    Photographs, videos
  • Project Type:
    Music Video
  • Runtime:
    3 minutes 48 seconds
  • Completion Date:
    March 12, 2021
  • Production Budget:
    50 EUR
  • Country of Origin:
    Finland
  • Country of Filming:
    Finland
  • Language:
    English
  • Shooting Format:
    Digital photographs and video
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Screening at Titanik art gallery 12.-28. March 2021
    Turku
    Finland
    March 12, 2021
  • Oulu Music Video Festival
    Oulu
    Finland
    August 28, 2021
    competing in the Finnish category
Director Biography - Johanna Porola

Johanna Porola creates experimental dark electro with high vocal harmonies and deep bass. Porola's work thrives from quietness and being observant and raw.
https://open.spotify.com/artist/2sEGMKpqjc23IU4jinXOWV

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Director Statement

The use of mainly still pictures is unusual for a music video and that's why I wanted to explore it more. The working method of this video is quite unique: Toivanen let me to select pieces from her artistic archive freely which left the result surprise. The video contains a storytelling quantity for the viewer freely to observe.