je suis (Iam)

clip of my song : je suis (I am)

  • Francois Berard
  • Francois Berard
  • Francois Berard
  • Project Type:
    Animation, Music Video
  • Runtime:
    3 minutes 52 seconds
  • Completion Date:
    July 30, 2023
  • Production Budget:
    0 EUR
  • Country of Origin:
  • Country of Filming:
  • Language:
    British Sign Language, French
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Francois Berard

After a first slice of life as a trumpeter then another as a singer-guitarist
picking. In the 80s, he discovered M.A.O.
He travels as a speaker in schools in colleges and high schools in France
to introduce computer music. During these years on the road his idea of
marry in a single art, word, music, digital image beyond space and
time is building.
For this traveler of ideas, computer networks are the continuity of his journey.
Hologram of his thoughts, avatar of his humanity, he only lacks his clothes
light to make you discover his universe.
This self-taught artist does not forget these years of music theory and the contribution of his training
on the video editing benches on the material of the I.N.A Toulouse, as assistant director and in the variety studio. beyond the fields
musical he has gone through; French song, ethnic, classical and jazz, his music
is today close to electro-pop mixed with ethnic music.
His musical style is the trace that all music leaves in our memories.
present on the internet, by means of "virtual music" and 3D, he creates his
universe. His music is composed of a musical structure and a
world map that he can drag from place to place in all eras to
set his melodies and texts to music. Linked to the virtual geography of networks
his songs always have the same style, but his inspiration never comes
never from the same place and the same time. The resulting interbreeding is at each
different song. He creates the first music linked to the internet by moving away from the times
and physical places. On stage, the project plans to involve native peoples through
video mapping or if the project allows it by hologram.

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Director Statement

SoiToi, the virtual artistic company that pushes the limits

When it comes to art, there are two distinct approaches

That of distraction and self-forgetfulness, and that of culture and self-awareness and the real world.

Undoubtedly, the virtual company SoiToi belongs to this second category.

Managing to escape monotony and rigidity, he embodies life, the movement of body and mind through multimedia art merging words, music and images.

Video clips

The video clips created by SoiToi from music, images and virtual artists immerse the viewer in an introspective experience, thus arousing their own reflections on the world around them.

AI has no access to reality

"AI is a tool created by humans, it is undeniable that it can never replace human consciousness"

Libertarian philosophy

As part of a libertarian philosophy, SoiToi advocates freedom of conscience as the supreme value of humanity in the face of technological advances.

The artistic landscape

These three media are intrinsically linked to understand the unique artistic expression of the virtual company SoiToi.

So BeYou

Transcending boundaries, it opens up new vistas in the artistic landscape, inviting listeners and viewers to a deep immersion in a world where consciousness and expression meet.