Jake Teeny is an Assistant Professor of Marketing at Northwestern University, where he researches the psychology of persuasion and consumer word of mouth. As a lover of both truth and fiction, Jake also regularly publishes various forms of creative writing, from short stories in the Saturday Evening Post to screenplays that have been developed into award-winning short films. For his research and list of publications, check out www.EverydayPsych.com, where you’ll also find his weekly blog applying the insights from behavioral research to enhancing people’s everyday lives.