Instantaneous Culture

A ballad about love in a time of mobile phones, about wanting, longing, desiring but not really getting. Talk versus action, song versus stillness and some great lingerie to go with it.

  • Elly Clarke
  • Elly Clarke
  • Elly Clarke
  • Elly Clarke playing #Sergina
    Key Cast
  • Project Type:
    Experimental, Music Video, Short
  • Genres:
    Romance, Drag, Music Video, Love Song, Impact of Technology
  • Runtime:
    2 minutes 31 seconds
  • Completion Date:
    May 14, 2014
  • Production Budget:
    0 USD
  • Country of Origin:
  • Country of Filming:
  • Language:
  • Shooting Format:
    iPhones, Nokia phone + DSLR
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
    Glasgow, Scotland
    September 26, 2015
    World Premiere
  • Right Here, Right Now - art exhibition
    The Lowry, Salford Quays, Manchester
    November 13, 2015
    First time shown in a museum - exhibition ran till 28th Feb 2016
  • FRINGE! Film festival
    November 27, 2015
    London Premiere
Director Biography - Elly Clarke

Elly Clarke is an artist based in Berlin who is interested in the changing place & role of the physical body & object in our increasingly digitally mediated & experienced world. She has a MA from Central Saint Martins, an undergraduate degree in History of Art and her work has been shown in museums and galleries internationally. Clarke writes all songs for #Sergina, in collaboration with different musicians and artists. All of what #Sergina does is collaborative in one form or the other.

See more about Clarke's work here:

Add Director Biography
Director Statement

#Sergina (played in this video by Clarke) is a multi-locationable drag queen who sings songs about sex, relationships and mobile phones - both online and in the flesh. The song was originally written for a band Clarke was in in 2010. Three years later Clarke decided to rework the song into something more electronic, and bring the pre existing character #Sergina together with this issue of technology. Instantaneous Culture is one of a series of music videos featuring #Sergina, shot in different cities. In a way the films could be understood to be a portrait of each place they are shot in.

Instantaneous Culture was shot in one day with no budget whatsoever, made in close collaboration with two friends, and edited by a fourth.

Cast + crew as follows:
Sergina (Vocals, Lyrics, Music)
Tom Hunt (Music)
Honeydew (Camera, Costume, Makeup, Hair, Set)
lucky kopernikus (Costume, Makeup, Hair, Set, Lighting)
Led Janus (Editing)

Shot mostly on an iPhone in Neukoelln, Berlin, August 2013