Focusing on experience, For Film's Sake (FFS) - formerly the WOW Film Festival - activates content in new and unexpected ways, challenging audiences to actively engage in the lack of diversity in the film industry. Placing films at the forefront of innovative exhibition, FFS will shift the conversation from the 'worthiness' of female filmmakers to their innovation in the face of gross disparity. In 2017, FFS staged an electronic music showcase alongside music doc 'Play Your Gender', presented Chinese-shot 'Beijing Being' in the first ever screening at the Chinese Garden of Friendship, a six hour horror marathon in a carpark, a Beyonce themed No Lights No Lycra with 'Waiting for B' and an all female fight night with boxing docs 'Unladylike' and 'Burqa Boxers'.
FFS's objective is to pave the way for the future of audiences and reinvigorate the cinema going experience for small to medium size independent films. FFS curates a wide selection of films made by women for audiences crossing all language groups and demographics.
FFS is one of only six AACTA (Australian Academy of Cinematic and Television Arts) Accredited festivals.