Dress Code Film Festival

Fashion demands semiotics, semiotics is from its inception ineluctable and strictly interwoven with fashion - Roland Barthes docet.

Fashion is system and industry, habit, costume, vintage, therefore past, present and future, behaviour, life style, world, and larger-than-life.

Dress Code is not just another Fashion Film Festival, but a bigger concept (store :-), a display, a show off and exhibition of fashion in its multifariousness, ambiguity, boldness, as well as in its refinement, fineness, a celebration of sophistication and culture in all its multilayered uses, abuses and reuses.

Of its significance and importance. Style and character, culture, design, communication, art form, sign and signifier.

Dashingly, flippantly, facetiously, frivolously and terribly seriously.

The film festival premiere will take place with screenings in Biella and contemporaneously broadcasted online, then in Milan, the semiotical part.

Biella has been chosen as venue because its hundred years old story with textiles and cloths, an unique landscape where the most fine fabrics have been designed and produced, with an extraordinary amount of skills and bravura and the aid of nature - waters there are the lightest in Europe and they exceptionally helped in the industrial refinement processes.

Biella is still the most valuable place in the world for manufacturing wool in all the conceivable ways and surely where this magnificent natural product meets the best creativity in making out of it a cultural good. Tradition and permanent innovation, heritage and vision.