Sophie : A Story Of Discovery

“Sophie : A Story Of Discovery” began as simply the sixth film in a series of fashion films for our client Somerset Collection, a luxury shopping center in the Detroit suburbs. We had shot in New York, Philadelphia, Montana, New Orleans and Paris. But for this film, I wanted to move beyond just the location and the clothes. I wanted to tell a story.
The inspiration began with the location: an entire white on white apartment. White floors, walls, furniture and decor. The idea was to create a character that began life in a world without color. A monochromatic Pleasantville of sorts. Then to allow an act to introduce color into the world.
Because I wanted to include a narrative into our fashion film, I knew I wanted to use a narrator. Someone to tell the story of this young woman. I also knew I wanted a formal set design and with no camera movement. I wanted small actions, graphic composition and vibrant sets.
When we began to look at the clothes, we originally were looking for spring colors, mostly yellows and greens, but the more we looked, the more it became clear that we should limit ourselves to a single color: Yellow.
That design helped drive not only the set design, but the story itself.
Finally, we came to the story, which was roughly outlined, but didn’t really present itself until we had determined the talent, location and wardrobe. As I was writing it, it came to me in rhyming couplets. It was like a fairy tale. The rest took care of itself.
Well almost. Then we had to find a cat.

  • David Todd McCarty
  • David Todd McCarty
  • Claudio Kuhn
  • Ajak Deng
    Key Cast
  • Jay Feather
  • Project Type:
  • Runtime:
    2 minutes 40 seconds
  • Completion Date:
    April 28, 2016
  • Production Budget:
    120,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
  • Shooting Format:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
  • La Jolla International Fashion Film Festival
    La Jolla
    United States
    July 29, 2016
    North American Premiere
    Best Art Direction, Best Narration, Best Concept
  • London Fashion Film Festival
    United Kingdom
    September 14, 2016
    European Premiere
  • Naples International Film Festival
    Naples, FL
    United States
  • Miami Short Film Festival
    United States
    Best Experimental Film
  • Chelsea Fashion Film Festival
    New York City
    United States
    Most Innovative Fashion Film
Director Biography - David Todd McCarty

David Todd McCarty has had a lot of passions over his 25 years in advertising: writer, director, photographer, cinematographer, creative director and art director. He is currently a Partner and Executive Creative Director for Panzano+Partners, an international ad agency specializing in branding experiential destinations worldwide.

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Director Statement

Fashion is often about little more than fantasy. We wanted to make a broader statement about embracing change and new ideas.