Private Project

Reebok: Inspiration (by Great Scott)

"Live up to infinite possibilities" - Great Scott Mckenzie

  • Cassell A. Ferere
    Director
    id(ENTITY), Sly Art
  • Cassell A. Ferere
    Writer
    id(ENTITY), Sly Art
  • Scott Mckenzie
    Writer
  • Scott Mckenzie
    Producer
  • Cassell A. Ferere
    Producer
  • Scott Mckenzie
    Key Cast
  • Project Type:
    Documentary, Television, Web / New Media, Other
  • Runtime:
    36 seconds
  • Completion Date:
    February 1, 2013
  • Production Budget:
    150 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital SLR
  • Aspect Ratio:
    16:9
  • Film Color:
    Black & White
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Cassell A. Ferere

Cassell A. Ferere was born in Brooklyn, NY. From the Borough to Manhattan Island, he has defined the 'it' that others seek to be. Redrawing the lines with visionary precision. Life, in all its facets, inspires him.

His path was not easy, and there have been stumbling blocks. But an acute sense of self-determination has guided Cassell down the road not taken. In the words of Kafka, this door was meant only for him. Photography is his open door and bountiful well: reaping priceless springs of experience.

He has captured images of public figures at their most unassuming and unguarded; and has worked with a range of celebrities, from music producer Pharrell Williams, to artists Ed Sheeran, Kid Cudi and Trey Songz, tv host Touré, radio personality Peter Rosenberg, DJ Cipha Sounds, professional skateboarder Stevie Williams, and designers Dee & Ricky.

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Director Statement

I have been focusing my work on portraiture, lifestyle, fashion photography, and now filmmaking, where pictures and moments come to life.