Brenna: Hedonic Treadmill
Music Video for "Hedonic Treadmill" by Brenna
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R. Alan IngallsDirector
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R. Alan IngallsCinematographer
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R. Alan IngallsEditor
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Project Type:Music Video
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Runtime:4 minutes 8 seconds
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Completion Date:July 17, 2023
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Country of Origin:United States
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Country of Filming:United States
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Language:English
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Shooting Format:Digital
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Aspect Ratio:16:9
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Film Color:Color
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First-time Filmmaker:No
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Student Project:No
R. Alan Ingalls is a filmmaker and photographer with a passion for music, macchiatos, and just about anything with a motor. Alan’s fascination with cameras began in Texas through childhood experiments using his grandmother’s VHS camcorder. Now based in a tiny Tennessee town about 100 miles north of Memphis, that curiosity has evolved into a full-time career in commercial filmmaking and photography. Since 2015, Alan has spent his days shooting and editing marketing videos and product photography for Rough Country, an industry-leading manufacturer of automotive accessories that enable and enhance off-road adventures. Alan also owns and operates The Attention Company, a video production company he established in 2020, where he spends his nights and weekends filming and editing short films, music videos, and other commercial video projects. Alan’s current career goal is to work on larger projects with bigger budgets to unlock new challenges, opportunities, and audiences.
The concept for “Hedonic Treadmill” by Brenna was to show one man’s struggle with his definition of success. At the start of the video, he presented with the option to advance his career, but at what cost. By the end of the video, he realizes what he truly values in life and the luxuries afforded him by choosing his stressful all-consuming career do not make him as happy as spending time doing the things he truly loves with the people he truly loves: his family and friends.