{"id":2320,"date":"2026-07-10T17:13:34","date_gmt":"2026-07-10T17:13:34","guid":{"rendered":"https:\/\/filmfreeway.com\/articles\/?p=2320"},"modified":"2026-07-10T17:13:35","modified_gmt":"2026-07-10T17:13:35","slug":"sari-arambulo-cookie-lo","status":"publish","type":"post","link":"https:\/\/filmfreeway.com\/articles\/sari-arambulo-cookie-lo\/","title":{"rendered":"How Sari Arambulo Baked a Tribeca Breakout From Scratch"},"content":{"rendered":"\n<p>An actor-turned-filmmaker with a passion for food, a staging gig behind a Paris cookie counter, and a Taiwanese-American baker with a delightfully romantic story: Mix them up, add a dash of serendipity, and you get the unlikely (yet delicious) recipe behind \u201cCookie, Love\u201d (2026). We spoke with documentarian Sari Arambulo about how her nine-minute passion project was whisked away to Tribeca for its world premiere.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You were working in Jean <\/strong><strong>Hwang Carrant\u2019s <\/strong><strong>cookie shop when you decided to film a documentary. Was there a specific moment that crystallized the decision?<\/strong><\/h4>\n\n\n\n<p>It\u2019s funny to think back on that exact moment. I was staging at Jean\u2019s cookie store and completely falling in love with her in the process. She has such an amazing spirit, and I really resonate with her philosophy on cookies\u2014her wabi-sabi approach to her craft. At the same time, I had this long list of creative to-dos, and the last thing on it was to make a short film. I actually thought I\u2019d make a narrative proof of concept for a pilot I\u2019d written, but once I started thinking about preproduction, I realized I didn\u2019t have enough time.<\/p>\n\n\n\n<p>Then it hit me that Jean\u2019s life held all the themes I love to explore. She\u2019s Taiwanese American, living in Paris, making a name for herself with American cookies in the French pastry capital of the world. That whole idea crossed my mind, and I thought, there\u2019s definitely a story here. She\u2019s someone you can\u2019t help but want to be around.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>As a Filipina American filmmaker telling the story of a Taiwanese American baker, did you find yourself navigating cultural differences, or were there shared experiences that helped you portray her so intimately?<\/strong><\/h4>\n\n\n\n<p>As a Filipina American, I resonated with her right away. When she told me she was a Taiwanese American woman living in Paris, I just connected with it. I\u2019ve also spent a lot of time in France\u2014I\u2019ve studied the language since I was 16, and I did a foreign exchange program at that age, where I met my French best friend\u2014so I feel this strange kinship with the country. I\u2019ve always admired people who can build a life there and truly thrive in it.<\/p>\n\n\n\n<p>On a darker note, I\u2019ve experienced moments of feeling unseen or misunderstood there, too, and Jean and I could talk about that, but we could also just bond over our love of France. Even down to the words she\u2019d use: She\u2019d say something like, \u201cI\u2019ll recuperate my key,\u201d and because I speak French, I knew she was thinking in French and speaking in English. As a filmmaker, I love to uplift Asian American stories\u2014particularly about women\u2014and Jean encapsulates all of that.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Food is a theme in all your projects. Was that intentional from the start, or did it emerge over time?<\/strong><\/h4>\n\n\n\n<p>It was more over time. As you get older you build a bigger body of work, and I noticed I kept getting drawn to food: food at the intersection of multiculturalism, food as a vehicle for self-expression. I like to use it as a cultural touchstone to talk about larger themes\u2014identity, but also finding a sense of belonging and home.<\/p>\n\n\n\n<p>Whether it\u2019s a pilot or a feature, my work is always about food, but also about finding home, belonging, and ultimately love. Early in my screenwriting journey, someone read a sample of my food feature and said, \u201cIt sounds like you like to write about love,\u201d and I thought, whoa, I do. At the time I didn\u2019t see it. Now, looking at my work with a bird\u2019s-eye view, that\u2019s definitely a throughline\u2014and it certainly comes across in \u201cCookie, Love.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How did you translate those ideas\u2014home, love, belonging\u2014into the visual language of the film? Did you have specific references?<\/strong><\/h4>\n\n\n\n<p>I really wanted to create different worlds within the documentary. We see Jean in her kitchen, thriving in her element; then, when we turn to love, we\u2019re in her home, opening the letters between her and her French husband.<\/p>\n\n\n\n<p>I\u2019m a foodie, and I\u2019m inspired by food pieces; \u201cChef\u2019s Table\u201d (2015) was a huge reference. I\u2019ve always loved how that series treats its tabletop setups. I find them elegant, bold, and dynamic, so I wanted to figure out Jean\u2019s take on the tabletop. We built shots with a red felt background\u2014red is her signature color at the store\u2014and you see hands placing photos down, almost like she\u2019s piecing together the bits of her life in real time.<\/p>\n\n\n\n<p>At the same time, I wanted everything composed, leaning into her quirky, bright spirit, so there are Wes Anderson\u2013style wide shots, like Jean picking up eggs and carrying them across the frame. Then, in the kitchen, I wanted to be right there with her, so we went handheld. And I wanted the food to be its own character, so there are slow-motion shots that lean into its beauty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sariarambulo\/video\/7647803394828143903\" data-video-id=\"7647803394828143903\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sariarambulo\" href=\"https:\/\/www.tiktok.com\/@sariarambulo?refer=embed\">@sariarambulo<\/a> <p>come to the world premiere of COOKIE, LOVE at TRIBECA this sunday at 2:30pm @ spring studios c u there !!!!!! \ud83e\udd79 <a title=\"tribecafilmfestival\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tribecafilmfestival?refer=embed\">#tribecafilmfestival<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Sari Arambulo\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7647803477174831903?refer=embed\">\u266c original sound &#8211; Sari Arambulo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You come to directing from years in front of the camera. How did your acting background shape the work behind it? Did you have to unlearn anything?<\/strong><\/h4>\n\n\n\n<p>I think actors make great directors, because actors are, in essence, really good at talking to people and deeply empathetic, and that brings out the best in a performance. People kept commenting on how natural Jean was on camera, and she told me, \u201cThat\u2019s because you made me feel comfortable, and you knew what I needed.\u201d That\u2019s pretty inherent to an actor. You know what you\u2019d want to receive as on-camera talent.<\/p>\n\n\n\n<p>The unlearning is harder. Directing lets me unleash my creativity in a different way, because it\u2019s complete autonomy. So often as an actor you\u2019re at the beck and call of someone else\u2019s vision, and I\u2019ve always felt I had more to say than the words I was given. As a multihyphenate, filmmaking fuels me in a way that makes acting sustainable; the two feed each other. And directing has informed me as an actor too. You learn there\u2019s only one you. What makes you special is that you\u2019re the only one who can deliver a line a certain way. Leaning into who you are is your secret power.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You largely self-funded the film. What did those financial constraints mean on the ground?<\/strong><\/h4>\n\n\n\n<p>On the financial side, I reconnected with a content creator named Jeremy [Jacobowitz] whom I\u2019d followed for a long time. He\u2019d followed me back\u2014turns out he was a fan of a show I was on\u2014and he mentioned wanting to get more into film. That was the same year I went to Paris and came up with the idea, so I pitched it to him. I\u2019m happy to share the numbers: I asked for $5,000, which was the big chunk of our budget, and he came aboard as our EP.<\/p>\n\n\n\n<p>For the tabletop pickups in Los Angeles, I self-funded a lot of the post-production add-ons. As for other constraints, I\u2019ve never really rented gear; I\u2019m a fairly seasoned producer, but doing this in L.A. or New York is one thing, and doing it in a foreign country is completely different. That\u2019s where I was so grateful for my producer and DP, Anthony [Vazquez], who\u2019s half French, half American. Fun fact: We met on a Bumble date my first week in Paris. We didn\u2019t hit it off that way, but we clicked as collaborators, which is apropos for a film about cookies and love. We shot for two and a half days, so we had to stay nimble.<\/p>\n\n\n\n<p>That\u2019s one of the big lessons of documentary: So much comes through in the edit, and you don\u2019t know exactly what you\u2019ll get on the day. There\u2019s a moment where Jean invites a customer into the back of her kitchen. People tell me it\u2019s their favorite part, and it wasn\u2019t planned at all. You can practically see the camera turning in real time, because it\u2019s me going, \u201cOh, my god, she just did that\u2014turn, turn, go, go, go.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Your path to Tribeca was unusual. Can you walk us through it?<\/strong><\/h4>\n\n\n\n<p>It took me a while to finish. I shot at the end of 2023, did pickups in 2024, and finished post in L.A. and then New York, where a lot of the score and composition happened. I technically wrapped in April 2025 but was so busy with another project that I didn\u2019t submit it until November. Honestly, I never really meant for it to go anywhere; I thought of it as a portfolio piece for my food feature, my little passion project. When I looked at where to submit, I really just wanted an Asian American film festival.<\/p>\n\n\n\n<p>The only big one left was Tribeca, so I submitted almost on autopilot, thinking, it\u2019s not going to get in, but you submit because that\u2019s what you do. Then, in February, Jean texted me out of nowhere. Someone had come into the shop and asked, \u201cAre you Jean? I saw the short film.\u201d She said, \u201cDo you know Sari?\u201d and he said, \u201cNo, but my name is Ben, and I\u2019m with the Tribeca Festival.\u201d Jean stopped in her tracks and started to cry. She didn\u2019t even know I\u2019d submitted. He bought a bunch of cookies and left a review that was reminiscent of the short. For me, that was already the win. I looked him up afterward: Ben Thompson, Tribeca\u2019s vice president of shorts programming. The fact that someone of his caliber came to the cookie store after watching something I made\u2014that was it. Then, at the end of March, Thompson called to tell me we got in. I screamed and fell to the floor. The wild part was that I was leaving for Paris the next night, so I got to tell Jean in person.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What\u2019s your best advice for aspiring documentarians or filmmakers in general?<\/strong><\/h4>\n\n\n\n<p>You just have to make your art. Try to make as many things as you can. I struggle with this too; I\u2019m a perfectionist, and I always feel like it has to be perfect. [But] I changed my mindset and went for volume instead of perfection. That became my creative mantra. I was inspired by an artist\u2014I think it was Picasso\u2014who made hundreds of pieces across his life. I thought, what if I did that?<\/p>\n\n\n\n<p>When you\u2019re at the start of your career, you\u2019re learning what you like\u2014which styles, which collaborators\u2014and the only way you get better is by making that first thing. It seems scary, but the only way you learn is by doing it. And trust your creative voice. I made \u201cCookie, Love\u201d simply because I wanted to, and the fact that it\u2019s where it is now is incredible to me. When you\u2019re called to make something, I think it\u2019s your responsibility to do it. So keep making as much as you can, and listen to that inner voice.<\/p>\n\n\n\n<p><em>\u201cCookie, Love\u201d had its world premiere at the 2026 Tribeca Festival. Follow Sari Arambulo on<\/em> <a href=\"https:\/\/www.instagram.com\/sari.arambulo\/\"><em><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-cyan-blue-color\">Instagram<\/mark><\/em><\/a><em>, and learn more about Jean\u2019s Paris shop,<\/em> <a href=\"https:\/\/www.cookielove.paris\/en\/pages\/a-propos\"><em><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-cyan-blue-color\">Cookie Love<\/mark><\/em><\/a><em>. The film\u2019s festival page is<\/em> <a href=\"https:\/\/tribecafilm.com\/films\/cookie-love-2026\"><em><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-vivid-cyan-blue-color\">here<\/mark><\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the filmmaker filmed and funded her documentary about a Parisian bakery shop\u2014and how it got to Tribeca.<\/p>\n","protected":false},"author":75,"featured_media":2322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sari Arambulo on \u201cCookie, Love,\u201d Food as Storytelling, and Finding Her Voice<\/title>\n<meta name=\"description\" content=\"The \u201cA.P. Bio\u201d actor talks about directing her first documentary, shooting in Paris on a shoestring, and why she chose volume over perfection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filmfreeway.com\/articles\/sari-arambulo-cookie-lo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sari Arambulo on \u201cCookie, Love,\u201d Food as Storytelling, and Finding Her Voice\" \/>\n<meta property=\"og:description\" content=\"The \u201cA.P. 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