Alessandro Paolinelli began his career in national radio (GBR Antenna Italia) in the early 1980s before getting his Masters' degree in Electronics engineering, then moved on to television in 1990s as an executive producer for TVR Autovox. In 2000s he planned the multi-regional broadcast network of Teleitalia 41 and created XX Secolo channel. In 2013 he is the executive producer of "Lift Me Up" music video with multi-platinum Pop singer Lena Katina of t.A.T.u. and in 2014 after joining Maqueta Records label he produces her new video "An Invitation", released in 2015 and followed by many others with several artists.