Zuheng Yin is a visual artist and Art Director based in New York, working with many mediums to push the boundaries of visual art and design. He is always inspired by anime, film, technology, and architecture, constantly seeking a balance in aesthetics between the modern and the classic. After graduating with honors at the School of Visual Arts in his early year, he chose to work at BUCK as a senior designer to explore new ways of marrying commercial and visual storytelling. Now, he has left Buck to embark on his own art director career, with the aim of creating work that recreates the past, reflects the present, and pioneers the future.
His work has been featured for clients including Radiohead’s Thom Yorke, Lil Nas X, 88Rising, Tate Modern Museum, and BMW M. In addition, D&AD, Cannes Lions, GDUSA, Graphis, and the Art Directors Club award his work.