Private Project

Watch The Feet

To truly keep our planet healthy, we need to reduce the number of nonrenewable resources we extract and the amount of harmful toxins we release. But it is not always easy to know what is involved in each product. The footprint character LC uses its 5 toes to easily explain the 5 stages of a life cycle that should be considered when making a new purchase. “Watch the Feet” uses an example to show how just considering eco words, may be misleading and gives additional examples on how viewers can reduce their impact.

The information in the video is based on actual extensive Life Cycle Assessments done by governmental environmental agencies. See a few references below. This video is not promoting the use of any one material over another. Our goal is to encourage consumers to “watch their footprints” and strive to keep them as small as possible by remembering all five stages of a products’ life cycle.

A healthy economy is important. We make our living and provide for ourselves and our families with the exchange of goods & services. Watching our footprints can still maintain a prosperous economy for all by shifting our thinking from thoughtless disposable consumption to creating a demand for quality items that have smaller footprints and longer lives.

LCA by UK Environmental Agency:
LCA by Danish Environmental Agency

  • Laura Tufariello
  • Laura Tufariello
  • Laura Tufariello
  • Sashko Danylenko
  • Laura Tufariello
  • Sashko Danylenko
    Animation and VFX
  • Marcello Penaloza
    Voice Over
  • Serzh Avdeev
    Sound Design
  • Project Type:
    Animation, Documentary, Short
  • Runtime:
    6 minutes 8 seconds
  • Completion Date:
    October 1, 2021
  • Country of Origin:
    United States
  • Language:
  • Aspect Ratio:
  • Film Color:
  • First-time Filmmaker:
  • Student Project:
Director Biography - Sashko Danylenko, Laura Tufariello

Sashko is an independent filmmaker from Ukraine who has his own individual style. Sashko joins folk and contemporary, nature and digital in his works. He creates magic worlds with colorful characters and extraordinary allegories.

He was born in Eastern Ukraine in 1989. Sashko spent childhood drawing a lot, reading books and riding his bicycle.

In 2006, he left for the industrial city of Kharkiv to study Thermal Physics but discovered animation in time.

Sashko did short animation experiments as a hobby until “Ocheretyany kit” music band found his style of animation interesting for a music video to the song “Zishla Zorya” in 2011.

This debut animation “Zishla Zorya” was selected for screening at numerous festivals around the world and allowed him to visit as an invited artist at KROK IAFF. Meeting with the animation community have brought to Sashko new opportunities and inspiration.

During 2012-2013 Sashko presented two animation films “Carpathian rap” and “Reggie” in collaboration with Dakha Brakha and M.O.R.J. music bands. Films were selected and honored by many festivals. In 2013, he moved to Kyiv, a capital of Ukraine where he has worked closely with the Institut Francais and began his international collaborations. His first international project was animation film “Swan” with Kwoon, French post-rock band. Sashko worked on the film in Cite Internationale des Arts, an artistic residence in Paris for 5 months in 2014. The film was supported by Institut Francais, I3Grants and Art brutal and was presented in July 2014 on Cite des Arts stage.

Sashko returned to Ukraine from France in September 2014 and started working on a new animation project “Goopalo Vasyl” with TNMK, one of the most acknowledged hip-hop bands in Ukraine. “Goopalo Vasyl” includes animation film, an interactive media character, souvenirs, a fairy tale book and a mobile game. “Goopalo Vasyl” was presented on Kyiv Comic-Con.

In 2015, Sashko decided to travel to the USA to broaden his horizons and seek new experiences and inspiration while working as a freelance illustrator for Ukrainian publishing companies and developing new animation projects.

Since the 2016 year Sashko is working on documentary animated films for TED Conferences, TED-Ed, The School of Life and TOPIC as a director and an animator.

Add Director Biography
Director Statement

Laura Tufariello wants to empower people to be better consumers and citizens. She has been involved in consumerism since 1976 and Sustainability since 1999.