Vin Japonais -The Story of NIHON WINE-

<5 Points>
1. History and Culture of Japanese wine

2. The People

3. Interest from around the world

4. Food matching with Japanese wine

5. Future

<Overview>
1. History and Culture of Japanese wine
We focused on the major wine-producing regions of Japan. This time, in addition to Yamanashi, Nagano, and Hokkaido, which are said to be the three major wine-producing regions, we will focus on Niigata (where "Zenbei Kawakami, the father of Japanese wine," was born).
We will hear about the characteristics of wineries in the area as well as winemakers who are making daily efforts to make their wines delicious.
We will also focus on the major wines of each region and their historical background, how they have been consumed in the region, and other cultural sensitivities.
Furthermore, we will look at craftsmanship in Japanese agriculture, with a focus on viticulture.

2. The People
We focused not only on the producers, but also on the marketing people and retailers who are working hard to expand sales of Japanese wine.
How are they trying to distribute Japanese wines in the market? What kind of activities do they engage in?
We will also spotlight those who are usually active behind the scenes.

3. Interest from around the world
In recent years, Japanese wines have won numerous gold medals and other awards at various wine competitions and winery awards around the world.
Why has the level of Japanese wine improved so much? We will explore the secret.
Nowadays, based on their reputation in the world, an increasing number of restaurants overseas are handling Japanese wines. While following them there, we will also discuss the next stage of exporting to the global market.

4. Food matching with Japanese wine
In Japan, where there is an abundance of foodstuffs, how can we enjoy pairing Japanese wine with them?
From professional cooking to home dining.
We will look into the depth of food matching with Japanese wine and its secrets.
Here, too, we will focus on the ingredients, such as agricultural produce.

5. Future
Interviews with young winemakers who will lead the next generation of Japanese wine.
What are their thoughts and what kind of future do they envision?
We feel that there are many issues to consider for the next generation, such as the shrinking size of the domestic consumer market, the influx of competing products from overseas, and labor shortages. What kind of future can Japanese wine and other Japanese products grow with exports as the key?
He will share his concerns and hopes for the future, as well as his passionate thoughts on the subject.