Unfolded

A bright future unfolds in our new campaign for Chipotle. Within every paper bag is a world of innovation and a steadfast commitment to local and sustainable farming.

Hornet Director Yves Geleyn uses the texture and movement of the paper to inform every element- from character design to animation- and implemented a vibrant color palette inspired by fresh Chipotle ingredients. No stranger to navigating miniature worlds, Yves referenced classic stop motion techniques to keep the tactility of the paper bag front and center in the campaign.

As the Chipotle truck journeys past vibrant, polyculture farms with diverse and organic crops through the American countryside, a colorful new world unfolds in a symphony of paper.

  • Yves Geleyn
    Director
  • Marty Geren
    Executive Producers
  • Jo Arghiris
    Executive Producers
  • Nola Donkin
    Producer
  • Taylor Bro
    Line Producer
  • Andrew Wehde
    Director of Photography
  • Tony Gasparro
    Production Designer
  • Adam Litt
    Head of Production
  • Dez Stavracos
    Head of Production
  • Evan Schoonmaker
    VFX Creative Director
  • Anita Chao
    Senior Editor
  • Patrick Porter
    CG Lead
  • Michael Knapp
    Art Director
  • Christy Lundy
    Character Designer
  • Colin Bigelow
    Background / Environment Designers
  • Benjamin Flouw
    Background / Environment Designers
  • Tom Humber
    Background / Environment Designers
  • Jasmin Lai
    Background / Environment Designers
  • Christy Lundy
    Background / Environment Designers
  • Tristan Ménard
    Matte Painter
  • Maria Chou
    Storyboard Artist
  • Joseph Chen
    Technical Artist / Render TD
  • Constance Bensen
    Modelers
  • Angeline Rivera
    Modelers
  • Patrick Porter
    Previs Artists
  • Tom Shek
    Previs Artists
  • Sylvia Apostol
    Look Dev Artists
  • Nicole Noel
    Look Dev Artists
  • Natalia Perez Mendelez
    Look Dev Artists
  • Carlos Sandoval
    Riggers
  • Nicholas Christie
    Riggers
  • Dan Lombardi
    CG Generalists
  • Kaitlyn Yu
    CG Generalists
  • Nicholas Christie
    CG Animators
  • Matt Corsillo
    CG Animators
  • Meg Oswalt
    CG Animators
  • Tom Shek
    CG Animators
  • Michael Sime
    CG Animators
  • Sylvia Apostol
    Lighters
  • Christina Ku
    Lighters
  • Nicole Noel
    Lighters
  • Natalia Perez Mendelez
    Lighters
  • Fred Kim
    Lead Compositor
  • Matthew DeFranco
    Compositors
  • Andy Malvasio
    Compositors
  • Jon Smith
    Motion Designer
  • Seongjin Yoon
    Motion Designer
  • Evan Schoonmaker
    Colorist
  • Cole Bannick
    Assistant Editor
  • Ryann Rezza
    Production Coordinator
  • Jon Chun
    Talent Coordinator
  • Lizzy Dolce
    Talent Coordinator
  • Greg Bedard
    Managing Partner
  • Karen Lawler
    Director of Production
  • Kristin Labriola
    Head of Creative Development
  • Project Type:
    Animation
  • Runtime:
    1 minute
  • Completion Date:
    February 26, 2025
  • Country of Origin:
    United States, United States
  • Aspect Ratio:
    16:9
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Yves Geleyn

Yves Geleyn is a storyteller whose work resonates through a profound understanding of life's subtleties. His narrative craft, enhanced by a vast range of creative techniques, is driven by an obsession with revealing quiet truths.
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Born to a multicultural family, Yves's nomadic childhood across Britain, France, and Germany, punctuated by global escapades, shaped his curious spirit. His diverse experiences, from rugby to culinary arts, led him to graphic design and motion graphics, enriching his storytelling lens.
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His award-winning films and commercials, like the poignant 'Monster in the Closet' and the celebrated John Lewis 'The Bear and The Hare', showcase his storytelling prowess. His attention to detail is exemplified in the meticulously crafted McDonald’s 'Always Working', a testament to his perfectionist approach. In Yves's hands, stories are poetic, resonant, and timeless.

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