Private Project

Toyota and Windbreaker

International health care companies have arrived in Finland.
They buy nursing homes from municipalities and entrepreneurs and build new ones. Price competition has entered this sector.
Traditionally entrepreneurs in the nursing home sector are women. For many of them, the sale is a reward for a lifetime of hard work. Liisa Heikkinen started her nursing home company over 20 years ago in Eastern Finland. She is now fighting the current trend. Toyota ja Windbreaker doc film lets her, her staff and clients tell their story.
This is a story of a brave Finnish woman entrepreneur by a woman director/script writer.

  • Päivi Kapiainen-Heiskanen
    Director
    The Reindeer belong to the Wind, When School broke out of Prison
  • Päivi Kapiainen-Heiskanen
    Writer
    The Reindeer belong to the Wind, When School broke out of Prison
  • Päivi Kapiainen-Heiskanen
    Producer
    The Reindeer belong to the Wind, When School broke out of Prison
  • Project Title (Original Language):
    Toyota ja toppatakki
  • Project Type:
    Documentary
  • Genres:
    societal (health care
  • Runtime:
    1 hour 4 minutes
  • Completion Date:
    February 11, 2019
  • Production Budget:
    20,000 USD
  • Country of Origin:
    Finland
  • Country of Filming:
    Finland
  • Language:
    Finnish
  • Shooting Format:
    HD
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
  • Finnish premiere
    Pieksämäki
    Finland
    February 11, 2019
    Finnish premiere
  • Scandinavian international film festival
    Helsinki
    Finland
    August 10, 2019
    The best long Finnish documentary film
  • Ilokuvafestivaali / Happy End Festival
    Mäntyharju
    Finland
    August 3, 2019
Distribution Information
  • Mikkelin Mediaali Oy
    Country: Finland
    Rights: All Rights
Director Biography - Päivi Kapiainen-Heiskanen

Päivi Kapiainen-Heiskanen is a Finnish doc film director and producer with background in journalism, cross media and project management. She has a master degree in journalism and has studied multiple languages. She works as a CEO of production company Mikkelin Mediaali Ltd and continues to do journalistic projects for various distribution channels.
Her four doc films give grassroot insights to Finnish society. Her first film The Reindeer belong to Wind (40 min, 2016) lets the indigenous Sámi people up in Lapland tell the world about the challenges they are facing with land use policies. When School broke out of Prison film shows how small schools are being closed down in rural areas and how activists in a tiny village run a school of their own for two years on voluntary basis. Toyota and Windbreaker is a doc film about a brave woman entrepreneur who wants to develop her nursing home company even if international chains are knocking on her door wanting to buy it. All four films have been screened at international film festivals and have received awards.

Add Director Biography
Director Statement

Grassroot stories interest me as a director. Doc films allow me to tell stories of little people in times when the Finnish society is changing rapidly and the Scandinavian welfare state is facing tremendous challenges.
This is a story about how international health care companies have arrived in Finland. They buy nursing homes from municipalities and entrepreneurs and build new ones. Price competition has entered this sector. Traditionally entrepreneurs in the nursing home sector are women. For many, the sale is a reward for a lifetime of hard work. Liisa Heikkinen started her nursing home company over 20 years ago in Eastern Finland when she was in her 50s. She is now fighting the current trend. Toyota and Windbreaker doc film lets her, her staff and clients tell their story.