The great man

In this work Z. Freud’s and J. Lacan’s concept of “The great man“ is researched.

In order to make it we’ve tried to find the presence of this “great” figure in contemporary media field; also we were exploring the way television, social networks and amateur video authors represent this person.

While we were creating the work, the image of collective wish of today’s subject had appeared in front of us, and consequently leaving this image out let us to uncover the determination of today’s consumer to constantly reproduce such figure finding a place and use for it.

However, we could realise that The Great man is never fully personalized due to our survey of popular and professional art. The Great man today is rather a mask or a structure permanently applied on various public figures by people themselves, and such determination clearly reflects the way present new media market partly operates as well as publicity market, entertainment content market and politics.