Private Project

"The Luckiest Guys on the Lower East Side

NYC’s Lower East Side isn’t NYC’s Lower East Side anymore. Immigrants and their decades-old businesses have been pushed out. Hipsters and their high-rise hotels, juice and coffee bars, boutiques and clubs have pushed their way in, and a turf war is on. On the front-lines of the fight to halt the gentrification of Orchard Street is Sammy Gluck—Orthodox Jew, first generation American, owner of Global International Men’s Haberdashery, force of nature and hero of this based on-reality dramedy film. Battle-weary and broken-hearted, Sammy is ready to surrender to high rents and low sales and shut the doors on the business he promised his father, Isaac, he would never close. No! say Nate, the Italian-American store manager, and Mario, the Dominican sales man, who have worked with Isaac and Sammy for most of their lives. Ideas to save the business are hatched and connections worked, and the crusade to save the business ramps up. Enter the new generation—the flamboyant nephew and FIT graduate, the models, the rapper, the Wall Street sharks, the social media wiz, the hipster shoppers, the pop-ups and smart-phone videos—along with the neighborhood legends and real estate heavyweights. Traditions are challenged. Marriages are threatened. Friendships are tested. Generations collide and come together to defend values and promises worth fighting for. But can their best ideas and hard work save Global International Men’s Haberdashery and a small piece of Lower East Side history?

“Sammy is a guy who gets in your heart and head. He and his neighborhood are what make New York great—and what people think of when you say the Lower East Side—but Sammy is no cliché. I spent months with him talking and watching him work, and I had to tell his story.” Anthony Amatullo, Creator, Director.

  • Anthony Amatullo
    Director
    The Goonies
  • Anthony Amatullo
    Writer
  • David C. Lewis
    Writer
    Victim & Victor, The Letter Not Sent, F&F The Miracle of Israel (documentary)
  • Anthony Amatullo
    Producer
    The Goonies
  • David C. Lewis
    Producer
    The Letter Not Sent, Victim & Victor
  • Joe O'Donnel
    Producer
  • Marla Roberts
    Line Producer
    Homicide Hunter: Lt. Joe Kenda, The X Factor,
  • Brandon Salerno
    Key Cast
    "Max"
    The Marvelous Mrs. Maisel, Big Law
  • Lester Greene
    Key Cast
    "Super Nova"
    Detour, Gotham,
  • Nicole Rutigliano
    Key Cast
    "Mona"
    Jersey Shore Massacre, Blue Bloods
  • Barbara Worton
    Associate Producer
  • DCL Media, Israel
    Production Company
  • Grand Avenue Pictures, New York
    Production Company
  • Project Type:
    Feature
  • Genres:
    Drama, Comedy, Reality, Dramedy
  • Runtime:
    1 hour 14 minutes 16 seconds
  • Completion Date:
    March 20, 2019
  • Production Budget:
    100,000 USD
  • Country of Origin:
    United States
  • Country of Filming:
    United States
  • Language:
    English
  • Shooting Format:
    Digital 4K
  • Film Color:
    Color
  • First-time Filmmaker:
    No
  • Student Project:
    No
Director Biography - Anthony Amatullo

Tony Amatullo

E-Mail: newyorkboy234@icloud.com
Experience
PRODUCER AND LINE PRODUCER (DGA) with more than two decades of creative development and
production in motion pictures and television.
TELEVISION SERIES/ MOVIES/PILOTS
• THE LUCKIEST GUYS ON THE LOWER EAST SIDE- Creator/Executive Producer, Grand
Avenue Pictures, New York (airing 1st quarter 2019- Amazon Prime).
• BEVERLY HILLS PAWN - Creator/Executive Producer, Asylum Entertainment for The Reelz
Network (on air 2012-2015)
• HAVING OUR SAY –Line Producer – Director: Lynn Littman – Exec Producers: Judith James,
Camille Cosby. Supervising Producer: Preston Fischer – Columbia Tristar Television (North
Carolina) PEABODY AWARD WINNER
• NASH BRIDGES (Series) – Prod. Supervisor – Exec. Prod.: Don Johnson – Rysher
Entertainment. (San Franciso)
•FORTUNATE SON (Pilot) – Producer – Director: Tucker Gates – Producer: Jim Leonard/Don
Winslow Warner Television
• ONE WEST WAIKIKI (Series) – Line Producer – Executive Producers: Keith Samples, Glen
Larson Rysher Entertainment (Hawaii)
• KILLER INSTINCT – UPM San Francisco Unit – Director: Rob Lieberman. Exec. Prods: Josh
Berman, Garrett Lerner, Russel Friend – Producer: JP Finn – Regency Television / FOX
• CHRISTMAS ON DIVISION STREET – Line Producer – Producers: Barry Morrow, Richard
Hues – Columbia (Philadelphia)
• ABOVE SUSPICION – Line Producer – Director: Steve Schachter – Cast: Christopher Reeve –
HBO Pictures (LA)
• CONFLICT OF INTEREST – Producer – HBO Pictures (L.A)
• LIBRARY PROJECT – Producer – Executive Producer: Gary Marsh –The Disney Channel (L.A)
MOTION PICTIURE PRODUCER/LINE PRODUCER (DGA)
• A SMILE LIKE YOURS – Producer-Director: Keith Samples – Cast: Greg Kinnear – Paramount
(San Francisco)
• TWO DAYS IN THE VALLEY – Executive Producer – Director: John Herzfeld- Cast: Charlize
Theron, Jeff Daniels, James Spader, Teri Hatcher – MGM Entertainment (L.A)

Add Director Biography
Director Statement

“Sammy is a guy who gets in your heart and head. He and his neighborhood are what make New York great—and what people think of when you say the Lower East Side—but Sammy is no cliché. I spent months with him talking and watching him work, and I had to tell his story.” Anthony Amatullo, Creator, Director.